How to track your email delivery status?

After your email list has been meticulously compiled and emails are being sent to the appropriate audience segments, what should you do next?

While creating an email list is an essential component of an email campaign, your email marketing efforts should not end there.

As with any marketing strategy, there is a lot that goes into executing an email marketing plan.

Sending emails is only the beginning of the show, after all!

If you are the owner of a company, work in sales, or are in charge of marketing, it is imperative that you monitor what happens to the emails you send to your target audience.

Is it getting opened, read, or left unopened in the inbox forever?

Do you agree?

You should be able to track when your emails are opened by recipients. This is a crucial step in better comprehending your email strategy and audience.

Stay tuned, as we will be discussing this topic in further detail in this blog.

What after the email is sent?

Have you ever experienced this?

An urgent email was sent out, and you hoped to hear back from the recipient soon.

However, time passes, and you receive no response. After a while, you begin to doubt whether your email was received by the intended recipient and, even if it was, whether the receiver actually read the content inside.

What next?

You are not the only one who has gone through this. This is something that every business goes through.

GetEmail.io at your rescue!

Because we know how frustrating it would be for you to wait cluelessly for your recipients, we have included a new function in our software, GetEmail.io, which allows you to monitor the delivery status of your emails and determine whether or not they have been read.

How does that sound to you?

Now let us see the many ways you could use this feature.

Enable the tracking option

To take advantage of this intriguing feature, you only need to turn on email tracking, as seen in the image below.

enable email tracking

With this you can be informed about your email delivery status.

For example, when you know that your recipient has already read your email, you can then plan to send them a follow up email and in case they haven’t yet opened the email, you may wait for them to open it.

Simply said, you can use this functionality to deliver the appropriate message to the appropriate recipient at the appropriate time.

Disable tracking when you don’t need

Do we really need to keep track of the delivery status of each and every email that we send out?

Not necessarily!

As indicated in the reference image below, you can uncheck the email tracking option just before sending your email if you don’t want to know the status of any emails you send.

How to check the delivery status?

You may check the progress of your emails by going to the outbox tab after you send them.

A single green checkmark on an email show that it has been sent, while a double green checkmark means that it has been sent and read successfully.

Isn’t it a cool add-on?

We hope that the addition of this functionality provides you with a fresh perspective on your email marketing approach. Watch this little video to gain a better grasp of GetEmail.io’s email tracking feature.

And for some reason if you haven’t yet used GetEmail.io for building your email list, you are missing out on a great opportunity for your business. So, you might want to try it.

You won’t find email searching to be a daunting task anymore thanks to GetEmail.io, and you can send emails with confidence to your target markets without worrying about them being bounced!

If you are still wondering why, you need the email delivery status, keep reading.

Let us take a look at the importance of email tracking, knowing the email delivery status.

Email deliverability status matters!

Email deliverability, after all, is crucial to the success of email marketing and sales initiatives.

It goes without saying that one of the most important factors in determining whether or not your email marketing efforts are successful is the percentage of your contacts who actually receive and open your marketing or sales emails.

deliverability

Therefore, it is essential that you are updated with this information about your emails.

Otherwise, you won’t be able to determine why your emails aren’t getting a response, and if you don’t track them, you’ll never know for sure if they were even delivered to the people who would be the best fit for your business in the first place.

Assume you’ve developed a strong email campaign for your target market at the bottom of the sales or marketing funnel.

And you’re sending them your first email, but — much to your surprise — it’s not generating the kind of response you were hoping for.

Before questioning your method or plot, you must first determine whether the email has reached their inbox and whether they have read it.

Does this make sense to you?

Concluding thoughts

Now that we have discussed all that you need to know about GetEmail.io email tracking feature, go ahead and make use of it.

And if you haven’t yet, here is the link to install GetEmail.io extension:

GetEmail.io for Gmail, Outlook web and Salesforce – Chrome Web Store (google.com)

Once you start using this feature, let us know how you feel about it.

And lastly, keep sharing your thoughts and experiences about our product, we will definitely work towards serving you better.

About GetEmail.io Outlook Web Extension

What is GetEmail.io Outlook Web Extension?

GetEmail.io Outlook Web Extension is an application integrated with your email. This application helps users have more informed conversations, save time, and better prepare for meetings with seamless access to business intelligence from GetEmail.io B2B Directory, accessible through your email. The application uses innovative technology powered by machine learning and natural language processing to find the professional email for the person you’re trying to get in touch with. Features include:

  • Limited access to business profiles of the people you are contacting through your email based on their first names, last names and company domain name, sourced from GetEmail.io B2B Directory

How do I participate?

The preferred way to install GetEmail.io Outlook Web Extension is to navigate to the Chrome Web Store, click on “Add to Chrome” and click “Add Extension” on the consent screen.

What information are you collecting?

During installation from the chrome web store listing, you will be presented with the option to opt-in. If you have opted-in to the installation of GetEmail.io Outlook Web Extension, the application will collect limited data from the emails and calendar invites you to send and receive in your email environment. Although we will access your emails and calendar invites, the data we collect will be limited to email addresses found in the “To” and “From” fields of the emails, as well as the business card information contained in an email signature. The signature of an email may include data elements such as name, job title and department, company name, email address, telephone number, fax number, company address, corporate URL, and social networking URL.

Will you be reading my emails?

In order to collect the signature of an email, we will need to access your email contents but no human will be viewing the contents of your email messages or calendar invites. Before accessing your email contents, we will have an automated process to access this data in real-time and collect only the relevant business contact information. No other data will be collected or stored from the contents of your email.  Additionally, we will collect email addresses found in the “To” and “From” fields of the emails.

What safeguards do you have to make sure email messages are not collected?

We will not access the content of your emails without utilizing a state-of-the-art model trained specifically on emails with a set of emails with annotated signature blocks. This model will be trained to look specifically for the data elements found in a signature line, including known names and titles phone numbers, emails, and URLs. Additionally, we will use a speech identification model to identify any sentences that look like regular speech and ensure these are not collected. We will limit our access to the minimum necessary to perform these tasks and any data that does not match a signature is disposed of instantaneously.

What safeguards do you have to make sure only business emails are collected and licensed?

The GetEmail.io B2B Directory offers the world’s most comprehensive business data, including data covering hundreds of millions of businesses globally. We will leverage the GetEmail.io B2B Directory and sell contacts once we have confirmed that they are related to a known business.

How will the contact information you are collecting be used?

Business contact data collected via GetEmail.io Outlook Web Extension may be incorporated into the GetEmail.io B2B Directory and be used to enhance and improve our products by enabling businesses to manage their financial risks, protect against fraud and dishonesty, know who they are doing business with, meet their compliance and regulatory obligations and better understand organizations, industries, and markets. Where permitted under applicable law, this information may also be used for sales and marketing purposes. For further details, please see the Terms of Service.

How can I share feedback?

Let us know how is your experience using The GetEmail.io Outlook Web Extension by sending an email to [email protected] or by chatting with one of our agents, or by giving us a phone call at +1 (205) 782-0713

I no longer wish to participate; how do I uninstall GetEmail.io Outlook Web Extension?

To uninstall GetEmail.io Outlook Web Extension, you need to access your browser preferences.

1. On Chrome, click on the menu button (3 dots) in the top right-hand corner and click on” More Tools” and then “Extensions” in the dropdown menu.

2.     Now, you’ll view a page of the downloaded extensions. From there, you can simply delete or disable the GetEmail.io Outlook Web Extension.

3. Restart Google Chrome

The contacts that you have already shared via GetEmail.io Outlook Web Extension cannot be unshared but anyone whose data was collected via the GetEmail.io Outlook Web Extension may opt-out of the use of their data by calling GetEmail.io at  +1 (205) 782-0713 or emailing [email protected] or by chatting with one of our agents. These instructions are also available from GetEmail.io Terms of Service

About GetEmail.io Gmail Extension

What is GetEmail.io Gmail Extension?

GetEmail.io Gmail Extension is an application integrated with your email. This application helps users have more informed conversations, save time, and better prepare for meetings with seamless access to business intelligence from GetEmail.io B2B Directory, accessible through your email. The application uses innovative technology powered by machine learning and natural language processing to find the professional email for the person you’re trying to get in touch with. Features include:

  • Limited access to business profiles of the people you are contacting through your email based on their first names, last names and company domain name, sourced from GetEmail.io B2B Directory

How do I participate?

The preferred way to install GetEmail.io Gmail Extension is to navigate to the Chrome Web Store, click on “Add to Chrome” and click “Add Extension” on the consent screen.

What information are you collecting?

During installation from the chrome web store listing, you will be presented with the option to opt-in. If you have opted-in to the installation of GetEmail.io Gmail Extension, the application will collect limited data from the emails and calendar invites you to send and receive in your email environment. Although we will access your emails and calendar invites, the data we collect will be limited to email addresses found in the “To” and “From” fields of the emails, as well as the business card information contained in an email signature. The signature of an email may include data elements such as name, job title and department, company name, email address, telephone number, fax number, company address, corporate URL, and social networking URL.

Will you be reading my emails?

In order to collect the signature of an email, we will need to access your email contents but no human will be viewing the contents of your email messages or calendar invites. Before accessing your email contents, we will have an automated process to access this data in real-time and collect only the relevant business contact information. No other data will be collected or stored from the contents of your email.  Additionally, we will collect email addresses found in the “To” and “From” fields of the emails.

What safeguards do you have to make sure email messages are not collected?

We will not access the content of your emails without utilizing a state-of-the-art model trained specifically on emails with a set of emails with annotated signature blocks. This model will be trained to look specifically for the data elements found in a signature line, including known names and titles phone numbers, emails, and URLs. Additionally, we will use a speech identification model to identify any sentences that look like regular speech and ensure these are not collected. We will limit our access to the minimum necessary to perform these tasks and any data that does not match a signature is disposed of instantaneously.

What safeguards do you have to make sure only business emails are collected and licensed?

The GetEmail.io B2B Directory offers the world’s most comprehensive business data, including data covering hundreds of millions of businesses globally. We will leverage the GetEmail.io B2B Directory and sell contacts once we have confirmed that they are related to a known business.

How will the contact information you are collecting be used?

Business contact data collected via GetEmail.io Gmail Extension may be incorporated into the GetEmail.io B2B Directory and be used to enhance and improve our products by enabling businesses to manage their financial risks, protect against fraud and dishonesty, know who they are doing business with, meet their compliance and regulatory obligations and better understand organizations, industries, and markets. Where permitted under applicable law, this information may also be used for sales and marketing purposes. For further details, please see the Terms of Service.

How can I share feedback?

Let us know how is your experience using The GetEmail.io Gmail Extension by sending an email to [email protected] or by chatting with one of our agents, or by giving us a phone call at +1 (205) 782-0713

I no longer wish to participate; how do I uninstall GetEmail.io Gmail Extension?

To uninstall GetEmail.io Gmail Extension, you need to access your browser preferences.

1. On Chrome, click on the menu button (3 dots) in the top right-hand corner and click on” More Tools” and then “Extensions” in the dropdown menu.

2.     Now, you’ll view a page of the downloaded extensions. From there, you can simply delete or disable the GetEmail.io Gmail Extension.

3. Restart Google Chrome

The contacts that you have already shared via GetEmail.io Gmail Extension cannot be unshared but anyone whose data was collected via the GetEmail.io Gmail Extension may opt-out of the use of their data by calling GetEmail.io at 1-205- 782-0713 or emailing [email protected] or by chatting with one of our agents. These instructions are also available from GetEmail.io Terms of Service

GetEmail.io Wins a 2021 Leader Award in B2B Lead Generation From SourceForge

GetEmail.io is honored to be recognized as a best-in-class category leader by SourceForge, the world’s largest software reviews and comparison engine. Here’s our page: https://sourceforge.net/software/product/GetEmail-io/

GetEmail.io has been awarded a Summer 2021 Leader Award by SourceForge, the world’s largest software review and comparison website. This award recognizes companies and products with outstanding user reviews that puts them in the top fifth percentile of highly reviewed products on SourceForge. 

“We’re happy to announce this year’s remarkable Summer 2021 Leaders” said SourceForge President, Logan Abbott. “GetEmail.io showed that they’re beloved by their users, as evidenced by the large quantity of outstanding user reviews.”

To win the Summer 2021 Leader award, each winner had to receive enough high-rated user reviews to place the winning product in the top 5% of favorably reviewed products on SourceForge, which demonstrates the utmost quality that GetEmail.io delivers to customers.

At GetEmail.io, we’re excited to accept the SourceForge Summer 2021 Leader Award. We do our best to provide a best-in-class product, and we’re happy to see our users rewarding us with good reviews. We’re honored to be valued by our customers and to be recognized by SourceForge.

Thank you SourceForge!

LinkedIN limits the number of invites to ONLY 14 / day. Now what?

Dear GetEmail.io users,

As you may have noticed (and if not, don’t worry, your turn will come 🙂 ), LinkedIN has been deploying a new release of their user interface, which limits the number of connection invitations to merely around 100 / week, which means 14 / day. If you’re an intensive LinkedIN user, be it for sales, recruiting, partnership, event planning purposes, you are certainly aware of the fact that in order to send a message to a new prospect, you first need to send him a connection invite, and then wait until he/she accepts you as a 1st degree connection. Only then can you finally contact him/her. Well, before, you could theoretically get in touch with 100 of your prospects / day, now only with 100 / week!

If you haven’t noticed this yet, this is only because as with all their new releases, LinkedIN will deploy them progressively over all their user database, just to make sure there’s no major glitch along the way. So you’ll be able to benefit from the old conditions a couple of days, maybe weeks, and then you’ll be switched to the new LinkedIN version, just like anyone else.

Now what?

Are you going to divide your prospecting pipeline by 7? Earn 7 times less bonuses at the end of the month because you’ll sell 7 times less? Hire 7 times less people? Grow your business 7 times slower than you used to?!?

Well, the great news is that here at GetEmail.io, we have the solution to this problem. In fact, this has never been a problem for people who use GetEmail.io. Here’s the thing: our tool GetEmail.io will “guess” the email address of any prospect on LinkedIN based on their sole name & company. So there’s no need for you to be connected to that prospect on LinkedIN to use GetEmail.io and get his/her email address. You’ll then be able to send him/her a regulare email message.

This is, and has always been, a way more efficient solution than the “traditional” reaching out process through LinkedIN :

  • The traditional LinkedIN invitation process: it has always been limited (before to 100 / day, today to 100 / week). Not everybody answers positively to your invitations to connect, so your real success rate is much lower in fact. It is a heavy manual process, with lots of steps, a total waste of time and loss of productivity (invite people to connect, verify they’re connected, send them a message). If you wanted to follow up in case of lack of response, you had to add yet another layer of complexity, and verify if people answered in first place after say 1 week, and follow up accordinly.
  • The “new, trendy GetEmail.io + LinkedIN prospecting process”: you visit the LinkedIN profiles you want to prospect, and then with one click you find out their email address thanks to GetEmail.io. The prospect email is automatically stored in your GetEmail.io account, and you have them all in 1 place. You can then completely automate your process, that is download that database under the form of a CSV, and inject in wherever you need, in your CRM, in your Marketing Automation Tool, in your Newsletter Service, you name it. No more hurdles and never-ending manual processing for your leads!

So, what are you waiting for, log in to test.getemail.io and start using our service, it’s free for basic use!

Why can’t GetEmail.io be used for SPAM?

Hello all,

Some potential users feel threatened by GetEmail.io, because we “help marketers SPAM” people, so they say. While these fears are totally understandable, this could not be further from the truth. Let’s look a bit closer into this.

First, let’s see the definition of SPAM: “Spamming is the use of messaging systems to send an unsolicited message (spam) to large numbers of recipients for the purpose of commercial advertising” (https://en.wikipedia.org/wiki/Spamming). This definition implies 2 notions: 1. unsolicited message 2. large numbers of recipients.

Now, let’s look at how GetEmail.io works, by who it is used, and how the pricing works. Our service can only be used to find professional email addresses, never consumer ones. It is used by Marketing, Sales & Recruiting Agencies, for business purposes. We offer a free service for basic use, up to 10 email requests / month, and then paid plans, which span from $49 to $399 / month for intensive users.

Finally, here’s why GetEmail.io cannot be used for SPAM:

-because our service is only used in B2B, and not B2C, there aren’t that many prospects by market (for example, you have billions of consumers to be sold iPhones for example, but only a thousands of hospitals worldwide for a pharmaceutical company). So by definition, you can’t send “large numbers” of emails.

-because almost all the time, B2B markets have so few prospects, that they need to highly personalize their approach, and target them wisely, to protect their reputation

-suppose a “crazy dude” would decide to use GetEmail.io for SPAM purposes. Because it would be SPAM, he would first have to purchase large numbers of emails, which would cost a lot of money (remember, GetEmail.io is free for 10 credits / month, but is a paid service for intensive use). Because it would be untargeted SPAM, the conversion rates would be very low, so those SPAM emails would generate a small revenue. So, at the then of the day, he would spend a lot of money on purchasing emails, but he would generate a small revenue. His business would never be profitable.

GetEmail.io is structurally built to avoid SPAM. It’s more than a question of morality or legality, it’s just too costly to use GetEmail.io for SPAM, it’s not profitable.

As a matter of fact, GetEmail.io is used by B2B companies, to get in touch with small and hightly targeted B2B leads. This is why it works, this is the only way to make it efficient and profitable.

 

State of Chatbots

Chatting robots, a computer program designed to simulate conversation with human users, especially over the internet. In fact, what they can do, by all means, is not just chatting with the user. Chatbots can develop tools with different functions according to the builder’s different purposes. This also shows that in addition to chat, chatbots also have greater potential waiting to be developed.

statistic_id656596_chatbot-market-worldwide-2016-and-2025Grand View Research. n.d. Size of the chatbot market worldwide, in 2016 and 2025 (in million U.S. dollars). Statista.

For example, for companies, chatbot is a gracious and intelligent brand spokesperson who can introduce visitors to the company’s top technology, data mining and supporting the human resource. From the merchants’ aspect, chatbot is a caring and efficient shopkeeper, it can recommend the most suitable journey and investment project for visitors. Chatbots which can directly and intuitively start interaction without additional installation, can of course be an assistant who integrates physical location information, providing exhibition guides, on-site promotions.

 

Chatbots & Artificial Intelligence

In short, because of the popularity of chatbot technology, for the first time, people can easily apply “artificial intelligence” to the community and business. Therefore, the marketing staff of the operating community can obtain technical support, technical person can also get a community of practical skills.

For the chatbot to have enough wisdom to talk with the customers, there must still be technical support such as machine learning and deep learning. However, the recent attention of these two technologies and the many open source communities that have emerged in succession have made machine learning possible. The development of such fields as deep learning has made great progress in recent years.

As a result, artificial intelligence has long been a distant dream. Now when you want to build a chatbot, you no longer have to grope, construct, or train an artificial intelligence engine from scratch. You can establish the goal of a chat robot and devote its energy to a deeper level.

 

Some of the best intelligent Chatbots online you may like to chat with :

  1. Rose: Rose is one of the chatbots that is highly humanized.  http://ec2-54-215-197-164.us-west-1.compute.amazonaws.com/speech.php
  2. Mitsuku: One of the best chatbots, the winner of the Loebner Prize https://www.pandorabots.com/mitsuku/
  3. Poncho: A messenger designed bot, it is very friendly and helpful for daily life, it can even send alerts about the condition of the weather. https://poncho.is
  4. Andy: Andy chatbot was customized for learning English, except the chatting function, it also gives out grammar lessons and vocabulary every day.  https://andychatbot.com/

 

Examples of companies that have adapted chatbots

JPMorgan Chase: Their bot, COIN, is able to analyse the legal contracts more efficiently than human lawyers, this bot has helped them saved more than 360,000 hours of manpower! As for the future, they are aiming to use the bots to establish some new sources of revenue.

Asos: By using the messenger chatbot, Asos has increased their annual orders by 300%, at the same time they managed to reach 35% more potential customers.

KLM: By implementing the messenger chatbot, KLM has increased 40% of their interactions with customers, 15% of the customers download their boarding pass on the chatbot. The chatbot integration did not only increased their revenue, but also increased the brand loyalty.  

 

How will chatbots be impacting the human workforce?

While chatbots becomes more and more useful, companies started to implement this tool into different departments with different usages. At the same time, it impacts the workforce in different levels.

  1. Customer services:In terms of customer services, Drift’s chatbot report has stated that, most of the customers now prefer to communicate with a chatbot in several circumstances. When they wanted to get a quick response, when they are searching an answer for a simple question or the ability to get a 24-hour service.However, shown in the survey, in some of the situations, people still prefer to communicate with a human. For instance, while dealing with complex problems, the customers would rather talk to an expert such as an engineer. Besides, people feel more ease while communicating with people in the phone, email or live chat.Indeed, it is efficient to use chatbots as a supplement to the human workforce, however, it doesn’t mean to replace all of them. As while chatbots cannot replace emails and phone, businesses will still need human when it comes to answering the technical and complex questions.
  2. Human Resource department:For the HR department, nowadays, chatbots are already performing some basic HR roles. The most common feature will be the FAQs, when employees are asking questions such as “How many holidays do I have left?” or “When is the next pay day?”.Except of the chat function, chatbots can also be used in assisting the recruiting process, on boarding and training, schedule meetings and company policies questions.The change doesn’t mean that the jobs that are related to HR is under a threat, however, it means that humans have to change their roles in some ways and work on more important strategic tasks.

 

 

 

Chatbots: The future of training?

While chatbots are normally being seen as a standardized service with regular conversations. In fact, chatbots are now developing into a wider scope of application:

  1. New employee on boarding and training
  2. New manager training
  3. Diversity and inclusion training

 

It has been proved that, nowadays, people expect the online service to be instant, their questions and their requests can ideally be handled immediately. That’s why chatbots now have an important role. Not only providing the instant reply, a 24-hour service and also giving the answers to simple questions consumers might have. Indeed, technology improves the speed, automation and efficiency in the workforce. Which means that people have to re-position their roles given the more time and chance to focus on the more value-based tasks.

 

References

  1. Bassett, G 2018, ‘THE RISE OF CHATBOTS’, Journal Of The Australian & New Zealand Institute Of Insurance & Finance, 41, 1, pp. 38-40, Business Source Complete, EBSCOhost, viewed 8 June 2018.
  2. Preimesberger, C 2018, ‘State of Chatbots in 2018: Rapidly Moving into the Mainstream’, Eweek, p. 1, Business Source Complete, EBSCOhost, viewed 8 June 2018.
  3. CARNETT, L 2018, ‘Are Chatbots Here to Stay?’, Response, 26, 4, p. 48, Business Source Complete, EBSCOhost, viewed 8 June 2018.
  4. GYTON, G, & JEFFSRY, R 2017, ‘These are the experts deciding the future of HR… …shouldn’t you know who they are? (cover story)’, People Management, pp. 24-31, Business Source Complete, EBSCOhost, viewed 11 June 2018.
  5. State of Chatbots Report 2018, (2018). [ebook] Available at: https://blog.drift.com/wp-content/uploads/2018/01/2018-state-of-chatbots-report.pdf  [Accessed 11 Jun. 2018].
  6. ”Chatbots’ can help provide instant online answers & free up time for HR’ 2018, HR Specialist, 16, 3, p. 2, Business Source Complete, EBSCOhost, viewed 11 June 2018.
  7. Grand View Research. n.d. Size of the chatbot market worldwide, in 2016 and 2025 (in million U.S. dollars). Statista. Accessed June 13, 2018. Available from https://www-statista-com.proxy.grenoble-em.com/statistics/656596/worldwide-chatbot-market/  .

The success in Salesforce.com and tips for generating new leads

The larger the company’s development is, the more difficult it is to innovate and act rapidly in terms of growth. However, this rule does not apply to the team of Marc Benioff and Salesforce.com. They are still ranked as the top 3 in Forbes’ list of the world’s most innovative companies, with a 24.88% of sales growth in 12 months(2017). For these few years, it has secured its position.

In terms of scale, it is almost impossible to imagine that Salesforce.com was a company that had only been listed for 14 years. The number of their employees increased from 500 to 29,000. There is no doubt that they have a different point of view when building their business model and methods when they contact new prospects.

 

The most important thing to a successful sales process: innovative prospecting without cold calling.

Some tips for email marketing:

  1. Check your email response rates
  2. Do not except an instant response, it generally takes 2-4 weeks to develop new leads
  3. Make sure the timing to contact/ talk is correct
  4. Find out what kind of emails are responded and why
  5. If people are not interested, find out the reason
  6. Do not give up easily, unless you were refused by the decision maker
  7. Always follow up a next step

 

Cold calling 2.0 :Nowadays people are more resistance to the kind of traditional cold prospecting, therefore, the Cold calling 2.0 framework was introduced in the book of Aaron Ross, “Predictable Revenue”. How this new framework differs from the traditional prospecting is, instead of cold calls, doing researches before contacting people,making referral calls will gain you more leads. Besides, sending short and sweet emails instead of long letters and emails will give the potential customers a better impression.

In addition, having more salesperson in the team will not definitely help growing the revenue. In fact, the training program a company provided to the sales reps is relatively more important. When the sales are highly committed to the values and culture of the company, they could present the products in a more natural way during the business selling processes.

 

Salesforce.com’s business development strategy

Some tips for the sales managers:

  1. Treat your team members like your customers
  2. Train the sales reps and give them time and opportunities to practice their presentation skills
  3. The quality is more important than the quantity
  4. Learn to listen and give the right support to your team members

One of the key to the success of Salesforce.com is the ability to win customers from large organizations. To win over customers, companies must provide strong incentives and a reliable image.

In the beginning of the business, Benioff insisted on setting up a foundation for charity activities. He setted up  a 1:1:1 principle, that is donating 1 percent of the company’s shares, one percent of the annual profits and one percent of the employees’ time to do charitable activities to give back to society. With these activities, it gained good reputation for his company and also earned more support.

Benioff created his own strategic management method, with “V-2-Mom”, this tool created by Benioff, can show the road map of each of the Salesforce products.This is a combination of operational concepts and products. For Benioff, “trust” from the customers is more than anything, even though you have a nice product, without the trust, customers do not stay long, the key to gain trust, is to first have employees who trusts themselves and the organization commitment that they are being an important part of the firm.

 

References

  1. ‘5 deceptively simple steps to success’ 2017, Executive Leadership, 32, 10, pp. 1-2, Business Source Complete, EBSCOhost, viewed 4 June 2018.
  2. Karmali, N, Helft, M, Kauflin, J, Vinton, K, Herper, M, & Bosilkovski, I 2017, ‘THE WORLD’S MOST INNOVATIVE COMPANIES’, Forbes, 200, 2, pp. 72-90, Business Source Complete, EBSCOhost, viewed 4 June 2018.
  3. Forbes.com. (2018). [online] Available at: https://www.forbes.com/innovative-companies/list/#tab:rank [Accessed 4 Jun. 2018].
  4. Lashinsky, A 2017, ‘BENIOFF IN BLOOM. (cover story)’, Fortune, 176, 6, pp. 64-72, Business Source Complete, EBSCOhost, viewed 4 June 2018.
  5. Ross, A. and Tyler, M. (2012). Predictable revenue. West Hollywood, CA: Aaron Ross.
  6. Anon, (2018). [ebook] Available at: http://topopps.com/wp-content/uploads/2015/01/Predictable-Revenue-Guide-To-Tripling-Your-Sales-Parts-1-4.pdf  [Accessed 6 Jun. 2018].

The bounce rate is paramount to the efficiency of your email marketing campaign

Hey guys,

Because I get so many questions about this issue, I thought it would be a good idea to post an article on our blog, so that everyone can read and understand one of the most important factors your emailing campaign depends on: the bounce rate.

For those who don’t know it, the bounce rate is the number of emails that you send to a recipient, and who come back to your inbox, with an error message saying something like “sorry, this email does not exist”. We’ve all had this at leas once in our lifetime, most likely because of a spelling mistake when you write an email.

Well, when you send many emails, it is inevitable that some of them will bounce back. However, the percentage of emails that bounce back is extremly important, because any bounce rate above 8% – 9%, will have 2 consequences:

  1. an immediate one: your email routing services (like MailChimp, MailGun, SendInBlue, etc…) will suspend your account
  2. a more pervasive and subtle one, which you will notice when it is too late, or even worse, never: your email server reputation, and the reputation of your domain name will decline, and your emails will likely land it the spam folder of your recipients. You will not see this, no one will alert you, but the most likely tangible consequence is that fewer and fewer people will answer to your emails. Most of the marketers, seeing this apparently low efficiency of their email campaign, will draw the conclusion that the emailing channel is not a good communication channel, and will abandon it.

One of the strengths of GetEmail.io is that when you use it according to our recommendations, we deliver highly accurare emails, around 95% of accurate emails, and that makes all the difference.

Thanks !

PS. Depending on your industry and business, there are different strategies to decrease the bounce rate, I’ve stumbled upon an interesting use case here: https://solitaired.com/5-steps-that-decreased-our-bounce-rate-by-a-huge-41-percent

An intelligent future? : Robotic Process Automation (RPA)

In the day-to-day operations of a company, there are many processes that often needs the repeated manual work between the computer desktop and the information system.

The development of technology have impacted business processes, from the use of software packages to the enterprise resource planning (ERP), and the development of RPA now allows enterprises to effectively improve business efficiency and employee efficiency with less resources and time.

 

What is Robotic Process Automation (RPA)?

The Robotic Process Automation (RPA) is an emerging technology that simulates what computer users often do while sitting in front of their desk. This technology can automate these repetitive tasks without the need of special hardware. With the RPA, businesses will be able to reduce their cost, save time for their customers and automate some part of the day-to-day processes.  

 

The benefits of RPA

Undoubtedly, there are advantages of RPA, it increases the customer satisfaction and the quality of the work, because robots will never do mistakes as human somehow does.   

For example, in the case of repetitive accounting work, large companies usually have 10,000 invoices per month and this requires 6-8 accountants to complete the verification report. However, through RPA, it will be 4 times faster than that of humans, This would allow 6-8 accountants who were previously responsible to do higher-level analysis, and also to reconfigure talent while reducing labor costs.

However, what is needed attention is, these robots will replace human input in the future. We might think that if the robots are doing humans job, the humans will have nothing to do. In fact, the robots are actually doing the jobs that the back officers hates, those huge amount of repetitive tasks spends up 80% of their time everyday and it is lowering their performances and motivation.With the proper support of IT technology, the employees having more time to work on the value-added tasks, business persons can improve their efficiency, and put talents in a better position.

 

How much can I increase the productivity and save the cost thank to the RPA?  

Pwc(PricewaterhouseCoopers) stated that, after setting up the RPA in their accounting and finance department, the RPA technology can reduce their process cost by about 25% to 40%, including manpower, time and money. The technology saves a lot of resources from the aspect of an enterprise. In addition,the RPA robots do not need to rest,they can run at high speed 24 hours a day automatically.

 

Study Case- RPA at Telefonica O2

Being the second largest telecom provider in UK, like other big companies and large organizations, Telefonica O2 has a lot of customers. Which means, they have a large-scale of back-office business processes to handle,therefore, they do need a lot of employees to maintain their daily operations. As of 2018, O2 had 25 million customers  and has over 450 retail stores and sponsors . In 2012, its U.K.’s revenues were $583million , and it employed 10,280 people.

After the implementation of the RPA the outcomes achieved by O2 were satisfied. During April 2015, O2 implemented around 160 RPA software licenses, they process between 400,000 and 500,000 transactions each month, prospecting a three-year return on investment of between 650% and 800%. This implementation did increased their revenue and reduced the back-office headcount by around 20%. As in 2016, their revenues were $1,97 billion,with around 6,600 employees.

In the future, O2 is still planning to continue to automate processes with RPA and hope to increase their RPA volumes to 700,000 per month.

 

Competitors overview

RPA isn’t a new term, it exists in the early 2000s. However, since the technology and researches on RPA is growing rapidly, the RPA technology has powerfully improved and developed during these years than before.

Some top providers in this market:

  1. Uipath: It provides solutions for contact centers and back offices supports attended and unattended RPA. Its market coverage is across geographies, client sizes, industry verticals and business processes.
  2. Blue Prism: A provider who offers solutions for contact centers and back offices.
  3. Automation Anywhere: They provide a a cognitive robotics process automation platform, advance with cognitive bots that learn as they work, and analytics that can change the way you work.
  4. Cognizant: It offers cognitive platforms and products, advisory services.

 

Importing the robots

It is very hard to predict the pricing of setting up the RPA. It depends on many aspects of your company,including the area you would like to perform on (reports,finance,invoice processing, etc.),the size and the industry your company belongs to, etc.

When basically importing process robots, companies are usually being separated into two status:

The first is a company that has already carried out preliminary trials and is trying to expand this technology, the second is a preliminary assessment of the possibility of exploring process robots. If your organization belongs to the second situation, it is suggested to start with a pilot project (Pilot/Prototype) to let companies become more familiar with the capabilities of the automate process robots.

 

How might Robotic Process Automation (RPA) evolve in the future?

Even though with the significant growth of the RPA technology during the past two years, the experts are saying that this is still in the early stages. Companies hoped to increase the usage of RPA in their departments. However, before this technology become really common in our workforce , human have to change their role and their minds in this society. People have to treat the robots and communicate with them as if they are human, because after years and years of development, the robots will evolve, it might be hard to even differentiate human and robots.

 

References

  1. Boulton, C. (2018). What is RPA? A revolution in business process automation. [online] CIO. Available at: https://www.cio.com/article/3236451/business-process-management/what-is-rpa-robotic-process-automation-explained.html   [Accessed 29 May 2018].
  1. McKinsey & Company. (2018). The next acronym you need to know about: RPA (robotic process automation). [online] Available at: https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-next-acronym-you-need-to-know-about-rpa   [Accessed 29 May 2018].
  1. Anon, (2018). [ebook] Available at: https://www.capgemini.com/consulting-fr/wp-content/uploads/sites/31/2017/08/robotic_process_automation_the_next_revolution_of_corporate_functions_0.pdf  [Accessed 29 May 2018].
  1. Morgan, B 2018, ‘THE DANCE OF THE ROBOTS: How to turn data into practicable insight to benefit businesses, stakeholders and individual customers’, Credit Management, pp. 20-21, Business Source Complete, EBSCOhost, viewed 30 May 2018.
  1. Clark, L 2018, ‘PROCESS MINING SHOWS SIEMENS A BETTER WAY: Siemens has turned to process mining to reveal inefficiencies in the way it pays suppliers, organises logistics and runs order-to-cash processes’, Computer Weekly, pp. 17-20, Business Source Complete, EBSCOhost, viewed 31 May 2018.
  1. Lacity, M, & Willcocks, L 2016, ‘Robotic Process Automation at Telefónica O2’, MIS Quarterly Executive, 15, 1, pp. 21-35, Business Source Complete, EBSCOhost, viewed 5 June 2018.

Leung Kei TSANG

Marketing Responsible

0