And that is not all. This number is expected to rise to 4.6 billion within the next two years.
Therefore, it is imperative that companies and email marketers are well prepared to capitalize on this media; the best way to do this is to begin constructing an email list.
So, the next question is how to get an email address?
If you are not sure about how to find anyone’s email address to build your email list, an email search tool like GetEmail.io is an ideal choice.
With this tool handy, you can get an email address from multiple platforms or medium, say LinkedIn, Salesforce, Gmail, Outlook, Websites, etc.
As you read further, you will find this tip elaborated in just a few sections away, stay tuned.
Now, let us look at a few more stats to get a deep understanding of all that is about email marketing and ways to make the best out of it.
What do these metrics imply and how you can use these insights in your upcoming email campaigns?
Well, with the return on investment mentioned above, we cannot be ignorant towards the email marketing strategy. So, that’s just another metric emphasizing the importance of email marketing for businesses.
And then you must always ensure that all your promotional emails are well optimized for mobile devices, since 63% is quite a number, right?
Was that insightful?