20+ Email Marketing Stats You Need to Know in 2023

With updates happening now and then, it is so important that businesses are sure about investing their time and money on the right things.

When it comes to marketing, you cannot ignore a tool as valuable as email marketing!
You might be wondering why you should prioritize email marketing when there are so many other options for reaching your target audience. Is it really worth it?
To answer this in one word, I would say YES!

The result you get from email marketing is much more than just getting your message into your subscribers’ inboxes.

We understand that there is a lot of buzz surrounding email marketing and its benefits, but to consider it, you need a valid email marketing stat.
So, in this piece of writing, we will see what the email marketing stats suggest.

NOTE: You do not have to start from the beginning (unless you wish to go with the flow), feel free to pick any sub headline right from the bottom or middle, it’s up to you. Just make sure you read everything covered here.

Now, let us get started.

Half the World Population are Email Users!

In November of this past year, the world hit a new population benchmark of 8 billion people globally!!!

And around 4.3 billion people use email, which means that email is used as a communication tool by more than half of the world’s population.

And that is not all. This number is expected to rise to 4.6 billion within the next two years.

Therefore, it is imperative that companies and email marketers are well prepared to capitalize on this media; the best way to do this is to begin constructing an email list.

So, the next question is how to get an email address?

If you are not sure about how to find anyone’s email address to build your email list, an email search tool like GetEmail.io is an ideal choice.

With this tool handy, you can get an email address from multiple platforms or medium, say LinkedIn, Salesforce, Gmail, Outlook, Websites, etc.

As you read further, you will find this tip elaborated in just a few sections away, stay tuned.

Now, let us look at a few more stats to get a deep understanding of all that is about email marketing and ways to make the best out of it.

  • According to research conducted by Get Response in 2019, it was discovered that more than 22 percent of all email campaigns get opened within the very first hour of being sent to the users.

    And with each hour, the chances of getting more email opens reduces.
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  • 63% of emails are now opened on a mobile device.

  • The return on investment in email marketing is 4200% as for every 1 dollar you spend you get 42 dollars.

What do these metrics imply and how you can use these insights in your upcoming email campaigns?

Well, with the return on investment mentioned above, we cannot be ignorant towards the email marketing strategy. So, that’s just another metric emphasizing the importance of email marketing for businesses.

And then you must always ensure that all your promotional emails are well optimized for mobile devices, since 63% is quite a number, right?

Was that insightful?

How Many Emails are Sent Per Day Worldwide?

In 2021, it was anticipated that people all around the world sent and received 319.6 billion emails each and every day. By the year 2025, it is projected that the number of emails sent each day will reach 376.4 billion.

That’s a lot, right?

As you can see, despite the growing popularity of instant messengers, chat apps, and social media, email remains the primary digital communication medium.

A Glimpse of the Email Usage in United States

  • If your target audience is the US (United States) market, then it is essential that you have a good understanding of how email is being used by the people in United States.

    As of January 2022, 92% of the digital population in the United States reported utilizing email for communication.

    On the other hand, just 83% of them utilized social media, and only 67% made use of other messaging applications.

  •  In the United States, the usage of emails for work was highest among users aged 25 to 56 years old, while just 53% of Gen Z users utilized emails to exchange information and communicate at work.

  •  Approximately six in ten US (United States) millennials reported using emails for shopping, whereas talking with family and friends was identified as the primary activity for users in the quiet Generation, defined as those aged 76 to 93.

  •  People over the age of 45 constituted a sizable proportion of email news readers.

  • 6% of users between the ages of 35 and 44 indicated that email was their primary method of internet news access.

  • Customers who did most of their shopping online were the most inclined to open emails that provided information about promotions and discounts.

  • Only 20% of consumers stated they opened email inquiries to review products they had recently purchased online.

  • According to a poll done in February 2022, hybrid workers received 31 emails per week, whereas fully remote workers received 170 emails per week, this is almost six times more than that of hybrid workers.

  • Between 2016 and 2020, American users spend more time checking work emails than personal emails; however, in 2021, users spent more than 172 minutes (about 3 hours) each day monitoring personal communications and only about 149 minutes (about 2 and a half hours) reviewing work emails.

  • In 2020, when the global spread of the COVID 19 pandemic made workers rely more on digital tools for work communication, users spent about 200 minutes on work emails, which is about 3 and a half hours.

  • Email was the primary form of communication utilized by 41% of employees in the United States who belonged to the Millennial generation and by 35% of employees who were a part of the Gen Z generation.

  • In a study conducted online in July 2019 among white-collar employees in the United States who had a smart phone, 43% of workers claimed that they checked their business emails every few hours outside of their regular work hours, while just 10% stated that they checked continuously.

The metric discussed in this section will help in understanding how your email subscribers in the US market would respond to your brand emails.

So, there you go, plan your email marketing campaigns accordingly!

Pro tip: How to get an email address using an email search tool?

GetEmail.io is an email search tool ideal for finding professional email addresses. It just takes you a few seconds to get an email address.
It operates based on the artificial intelligence algorithm and therefore ensures a high accuracy rate.

If you wish to obtain email addresses from LinkedIn, all you need to do is download and install the GetEmail.io LinkedIn extension.

Then you can go to your LinkedIn page and open anyone’s profile you want to get an email address of. Just by clicking the get email button, you can have their email address. It’s very simple!

Likewise, you can find email addresses on Gmail/Salesforce/Outlook applications by installing the respective extensions.

A couple of months ago a feature was introduced, GetEmail.io extension popup, with this you can download the email addresses right from the prospect’s company website.

This is a very interesting feature and saves a lot of time.

Give it a try by signing up for the freemium package.
I hope this helped you. Now let us continue with the email marketing stats.

How Long Do People Read Brand Emails on Average?

People are devoting less time to email reading!

Have you ever wondered how much time your recipients spend on your emails?

It is noted that the average time people spend on reading your (brand) emails has dropped to 10 seconds in 2021.

It sounds astounding, right?

From 2011 to 2021, the maximum time spend was in the year 2018, where people on an average have spent around 13.4 seconds reading brand emails.

What does this stat imply?

You have around 10 sec to tell people your message. That’s it.

Therefore, it is important that you craft your emails in a way that it does not take any of your recipients time for more than ten seconds to read and perceive what you intend to say.

Now, all you got is 10 sec, let us see how you can make the most of it.

How to Convey Your Message to Your Email Recipients in 10 Seconds?

With great email design, you may not only deliver your message but also compel your receivers to take action.

Frame your email in a way that it is attention grabbing by using images and relevant call to action, enticing to read by proper use of typeface and spacing, evoke reader’s emotions, last but not least reflect and reinforce your brand.

While these are just a few things to bear in mind, you can always try and test different ideas to see what works best for you and your potential audience.

There are many marketers who still send their customers lengthy emails and it turns out to do well.

In their cases it was their content that worked amazingly. May be in 10 seconds they were able to hook their customers.

They send highly engaging, personalized content offering true values to the readers that the recipients had no choice but to stick with it till the end of the message.

So, if you start empathizing with your target audience, all that you do will be bent towards serving them better and naturally your customers will be inclined to your brand.

The Power of Personalization: Stats to Prove

Personalization is nothing more than a one-to-one approach, in which businesses use the real-time data and insights provided by their users to communicate with them in a more meaningful way.

The days of treating all your target customers as if they were part of a single, homogenous group are long gone. (Yes, we are talking about segmentation!)

Personalization will continue to gain steam because of the ever-increasing need among consumers for marketing content that is relevant to their specific needs.

Across the globe, both business-to-business and business-to-consumer marketers have grown to rely more on the power of personalization in their campaigns.

  • In the year 2020, it was anticipated that by the year 2026, the worldwide revenue of the customer experience personalization and optimization software and service company will have grown by 65% in comparison to what it was in the year 2021.
  • 30 % of the marketers said that they had begun to tailor the experience they provided for their clients as early as 2022.

  • According to a study that was carried out in the year 2022, 60 % of the online buyers who were questioned claimed that firms that delivered material that was not individualized would lose their loyalty.

The fact that consumers are constantly bombarded with marketing messages that are irrelevant to them explains why they anticipate having a tailored experience.

Is your email marketing plan tailored to each of your customers or segmented groups? In the event that this is not the case, what steps can you take to add customization into your efforts to market via email?

According to the data depicted above, it was anticipated that the revenue generated by customer experience personalization and optimization would amount to 7.6 billion US dollars in 2021. Furthermore, it was anticipated that this figure would rise to 11.6 billion US dollars by 2026.

Therefore, making use of artificial intelligence is one approach to offer better experience for the potential clients you have. This guarantees an elevated level of customization.
Here is a stat to support this tactic.

  • According to the findings of the study that was conducted in February 2018, responding marketers who were utilizing artificial intelligence for email customization recorded an AOV (Average Order Value) of 145 US dollars. This figure is seven dollars more than the AOV recorded by responding marketers who were not utilizing artificial intelligence in their campaigns. [Source: Statista]

Challenges in Email Marketing

While it is crucial to be abreast of what is new in email marketing and what the future holds, it is just as crucial to be aware of the obstacles others in your industry or niche face and the strategies they employ to overcome them.

Here is a stat obtained from a worldwide survey conducted in December 2020:

  • 22% of responding marketers claimed that the most challenging goal to attain while optimizing an email marketing plan was mobile optimization;

  • And the most mentioned problem was maintaining an engaged list, which was mentioned by 45% of marketers surveyed.

With over eighty percent of users preferring to read emails over their mobile devices, it is essential that you apply responsive design principles that make your emails look great on any device.

Here are some tips you could follow to optimize your email campaigns for mobile devices:

  • Stick to a single column layout. This makes your content most readable for mobile devices. Having multiple column layouts is quite difficult to implement for mobile Gmail apps and outlook application;

  • Be selective about adding links to elements. By doing so, you can make sure that not everything on the screen is clickable. Otherwise, each time the user scrolls to read further, it can lead to mis-clicks;

  • Use legible font size. To make your content readable at a typical viewing distance without zooming, you could use a 14px font size for your email body copy, or at least it should 11 points.
    Public;

  • Provide sufficient touch targets for interactive components. According to apple developers, it is recommended to have a tappable area of at least 44*44 points for all controls.

  • Add enough padding between elements. When you give enough spacing between elements, you can avoid accidental taps for your users.

  • Less is more when you use typefaces. Do not mix too many typefaces, otherwise you will end up hindering the readability of your content.

Do you find these tips helpful?

These are a few recommendations; you could always conduct research on optimizing email campaigns for mobile devices and you will be surprised to see the many ways out there for you to try.

Now let us discuss the ways to maintain an engaged list.

When it comes to maintaining an email list, the value they get from you is the key.

You should consistently provide content or offers that are valuable to your customers and never fail to execute this.

Everything you do should be following this one thing, and you will start noticing improvement in your engaging list retention.

And the next thing you can do is to have a healthy email list.
Healthy email list is the one where you have only the right people and right email addresses in your database.

With GetEmail.io, the email search tool, you can also verify your email list. Yes, it is an email verifier too. You can instantly validate more than 1000 email addresses, thanks to its robust CSV features.

Concluding Thoughts

That is a wrap for my round up of email marketing statistics.

The figures presented above make it quite evident that engaging in email marketing is a fantastic opportunity that you should not be missing.

I hope you are convinced enough to reserve a sizable portion of your marketing budget for executing email marketing campaigns in 2023.

Boost Your LinkedIn Search Performance with These Easy Tips in 2023

boost-linkedIn-search-perf

Do you already have a LinkedIn profile for your company or your personal brand, but cannot fetch the right results? I get it.

Optimizing the profile and posting content just doesn’t meet the ends. Bagging the right client at the right time can be tricky, but it is not impossible.

LinkedIn doesn’t have an extensive reach as other social media platforms, nor does it have billions of users like Instagram or Facebook. However, over 80% of its profiles are, in one way or another, the decision makers of the company. This is enough to explain the importance of utilizing LinkedIn for your company or yourself!

Now, you might question, as a marketer, or a business owner, how can you generate leads with this information?

And here is why I have curated an extensive yet simple to-do list for you to execute.

Organize it right

You might have had a LinkedIn page for quite some time already. However, have you checked its authenticity? Every media platform has its own personality and you need to tune your brand’s page accordingly. For example, Instagram has an audience that is most inclined towards quality entertainment than learning valuable information.

LinkedIn, on the other hand, is a lot more professional and inclined towards building quality connections. So, create the profile, adjusting to this platform and answering the queries that people usually look for. Rather than blasting your brand’s information, try a people-centric approach where you curate the about section knowing what your audience seeks.

Ensure that you fill up the entire profile with all relevant information and don’t leave any blanks unattended like, filing in your website and email addresses. A complete page gets 30% more weekly views than the ones that aren’t. It also builds trust in the viewer because they now know more about you authentically than gather a similar information elsewhere.

Update the page with the latest links and data so the audience can actively engage with your brand. Since we already know that handling a page differs from managing a profile, do not forget to invite people to follow your page.

Quick Tip: You can also customize it in a way that people will get a notification to follow your page every time you or your staff members make a new connection. Find a new connection using our professional email lookup tool, GetEmail.io.

Focus on connections

Connecting on LinkedIn translates to the number of people you add to your network. Enhancing your connections is very crucial as it helps your overall visibility on the platform. LinkedIn’s algorithm works in such a way that when you like a post on any page, it will also reflect on your activity page too. Thus, allowing the post to reach out to your vast network of connections!

But how to have a quality network? Simple. You email them first!

Prepare a list of potential professionals you wish to associate with and curate an email that piques their interest. It might seem like a long shot at first, but when done right, you will have better and consistent results. Email marketing has a higher rate of return on investment than any other means.

Wondering how to find their email addresses? This is when GetEmail.io comes into play!

GetEmail.io is a professional email lookup tool that is highly competent, cost effective and easy-to-use SaaS application. Many LinkedIn profiles do not have their professional email addresses mentioned. GetEmail.io overcomes this challenge by providing you with email addresses of anyone having a LinkedIn account.

You can download the Chrome extension of this professional email lookup tool and sign in through it to access the tool on LinkedIn. While using the application, GetEmail.io provides a variety of features. Some of which include exporting email addresses to a spreadsheet, creating separate email lists to save the email addresses online, knowing the colleagues of the profile you’re looking at, and many more!

Do you know? Our professional lookup tool also has a Gmail extension to help businesses or specialists search for professional email addresses from their official Gmail account.

Curate engaging feeds

There is enough stress about creating content for various web platforms already. However, posting on social media sites and apps like LinkedIn is rather fruitful for marketers and business owners. Here’s why.

  • This application gets over 9 billion content impressions for posts each week.
  • It is a more efficient lead-generation platform than Facebook and/or Twitter, 277 percent more efficient.
  • Its feed gets 15 times as many impressions as the job openings section does.

As a result, in order to reach a large audience, you must create engaging content.However, ensure that you share industry-relevant information and have an authentic approach towards it. When people recognize your efforts in creating high-quality subjects, you will naturally begin to gain loyal followers.

Another aspect of content curation is to post it with engagement as the ultimate goal. You want people to interact with your brand, don’t you? Then a piece of content that asks the audience’s opinion or stimulates their interest enables communication.

Hashtags help increase brand awareness and drive the right audience to check your posts. Minimal hashtag usage ensures that the post doesn’t go overboard. Videos and polls are a great way to attract the audience and build engagement.

Quick Tip: Invite employees to connect with the brand’s posts to boost your page’s outreach, as it generates twice as much engagement.

Search Engine Optimization

SEO is applicable not only to Google search but also to all other platforms. By following the right strategy, you can easily reach out to your audience by optimizing your page. The bright side of continuously investing in optimization is an increase in traffic, relevance, and engagement.

Here are some tips on how you will quickly reach your target demographic.

  • Fill in your page details with relevant content pieces with optimized keywords.
  • Ensure to post a few long-form pieces of content to increase the chances of meeting the user’s search intent.
  • Provide links related to your brand or company to improve authenticity.
  • Search engines love keywords. So, update your “about” section and taglines to align with industry-relevant words.
  • Optimal usage of keyword research tools like Google Search Console, Ahrefs, SEMRush, etc.

Make discovering you easy by following an audience-centric approach. How does a person search for specific content? What words do they put into search engines? Do they use email addresses while searching a profile online? Thinking from a customer’s perspective will enable you to tap into high-potential strategies.

Along with consistent textual updates, post and share images, videos, and links to other blogs, to stay current. Ensure that the images used in the display picture and banner are of premium quality. The about section is to-the-point, which clearly explains your brand’s vision, mission, and values while also mentioning in-depth information about the product.

Keep a tab on how your page has been performing by measuring the strategy regularly. One simple way to measure your strategy is by checking the analytics tab of your page on LinkedIn. It shows every detail, right from your posts’ frequency, audience engagement, number of views, number of followers, etc. The graph shows all the ups and downs of your strategy that eventually help in creating fool-proof future plans.

Let’s recap all the things we’ve discussed.

LinkedIn is a massive platform with over 774 million users from all around the world. These staggering statistics illustrate the amount of opportunity and growth a professional can tap into.

Whether you are a young entrepreneur or a veteran subject matter expert, every professional gets a chance to create quality engagement and build a brand.

However, one must be clear about establishing their target audience to help build a profile that aligns with their marketing strategy and audience approach.

When a brand mentions every detail on its LinkedIn page, it enhances its authenticity and credibility.

Concentrate on increasing your connection on this platform to boost the page’s visibility online. Email marketing is one unique way to contact several professionals on this platform.

GetEmail.io is every person’s go-to application as it is a white pages email lookup tool or you can also call it as a professional email lookup tool. You can find anyone’s professional email address within seconds!

Once you standardize the page with relevant information and find potential connections, you can then focus on constructing appealing content that engages the visitors. Building a dialogue with the audience becomes a crucial factor for the overall page’s growth.

Finally, strategize your page with SEO to match the user’s search intent. Do not overuse the keywords, as you might get flagged for malicious activities. Maintain a healthy balance of keywords and their credibility.

Keep track of your strategy’s improvements so you can make changes immediately if things don’t go as expected.

Final words

Whether it is search engine optimization, finding email addresses, or enhancing your overall digital marketing strategy, having a clear agenda is crucial to leading you in the right direction of growth.

GetEmail.io is a one-stop professional email lookup tool that answers all your needs for finding potential email addresses. Do give it a try and let me know your experience!

Try GetEmail.io for free Today