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How to generate more leads using LinkedIn in 2023?
One question that boggles every marketer’s mind is how to develop more leads!
Social media is helpful, but is it enough to create quality output? Or can just email marketing do justice for growing your list?
Maybe it is, or maybe it isn’t. However, you cannot sit on only one strategy to gain more connections. There are always permutations and combinations of diverse marketing techniques that can fetch you your ultimate success – more leads > more sales!
LinkedIn is one effective social media platform for professionals from every aspect of every industry one can think of.
In fact, 96% of B2B marketers use LinkedIn as a primary approach for organic social marketing.
You can network with professionals and connect with others in their industry with its coverage of over 875 million members in over 200 countries. It is a great platform to generate leads and grow your business.
In this blog, I’ll discuss some effective strategies to generate more leads using LinkedIn in 2023. If you’ve been on LinkedIn but didn’t understand how to optimize your chances, this blog will give you a head start.
Optimize your profile
The first step in generating more leads on LinkedIn is to optimize your profile. Your profile should be complete, including a professional profile photo and a headline that clearly states what you do. Your summary should be compelling and highlight your skills, experience, and expertise. You should also add relevant keywords to your profile, making it easier for people to find you. Here’s my detailed blog if you want to know how to optimize your profile. I’m sure this will help!
Grow your network
To generate more leads on LinkedIn, you need to grow your network. One effective way to do this is to join relevant groups in your industry and take part in discussions. You can also connect with people you meet at conferences or networking events. Another strategy is to use the LinkedIn search function to find potential clients and connect with them. Not only that, but email finder tools like GetEmail.io can be of real help in finding the email addresses of your potential leads, which I will get back to later in the blog.
Create engaging content
Creating engaging content is another effective way to generate leads on LinkedIn. 77% of content marketers say LinkedIn produces the best organic results. You can create posts, articles, and videos that showcase your expertise and provide value to your audience. Share your content in relevant groups and engage with your followers by responding to comments and messages. This will help you form connections with potential customers and become an expert in your sector.
Use LinkedIn Ads
LinkedIn Ads can be an influential tool for generating leads on the platform. 80% of B2B marketers use LinkedIn ads. You can create targeted ads that reach your ideal audience based on their job title, company, and other criteria. LinkedIn also offers sponsored content, which allows you to promote your posts to a wider audience. By using LinkedIn Ads, you can reach potential clients who may not have found you otherwise.
Leverage LinkedIn Sales Navigator
LinkedIn Sales Navigator is a powerful tool that allows you to find and connect with potential clients. It provides advanced search and filtering options, allowing you to target specific industries, job titles, and companies. Sales Navigator also provides insights and alerts, helping you to stay up-to-date with your prospects and engage with them at the right time.
Engage with your leads
Generating leads is only the first step. To convert your leads into clients, you need to engage with them. Respond to messages and comments promptly, and provide value by sharing relevant content and insights. You can also offer a free consultation or trial of your services to encourage potential clients to take the next step.
Using a professional media platform for leads, such as LinkedIn, is only half the battle. Email marketing will push through your efforts for a higher level of success.
Remember, I said a while ago about how GetEmail.io helps in generating leads? This professional email search tool is Whitepages, which helps you find company email addresses and even organize them as per your requirements.
In today’s fast-paced business world, the importance of lead generation cannot be overstated. It is essential for businesses to identify and engage with potential customers in order to grow and expand. However, managing and organizing leads can be a daunting task, especially when you have a large number of contacts to keep track of. This is where GetEmail.io’s extension comes in handy.
GetEmail.io is a powerful email finder tool that helps businesses to find and verify email addresses for potential leads. Its browser extension takes this a step further by helping users to organize their leads while also assisting them in finding new ones.
Here are some of the key ways in which GetEmail.io’s extension can help businesses in organizing their leads:
- Automatic Lead Capture: With the GetEmail.io extension installed in your browser, you can automatically capture leads from any website you visit. The extension scans the website for contact information and adds it to your lead list. This saves you the hassle of manually copying and pasting contact information into your lead list.
- Lead Management: GetEmail.io’s extension allows you to easily manage and organize your leads. You can add new leads, edit existing ones, and even categorize them into different groups for easy reference. This helps you to keep track of your leads and prioritize your outreach efforts.
- Email Verification: One of the biggest challenges in lead generation is verifying the accuracy of email addresses. GetEmail.io’s extension solves this problem by verifying email addresses in real-time. This ensures that you only reach out to genuine prospects and saves you time and effort in sending emails to incorrect addresses.
- Automated Email Campaigns: Once you have organized your leads, you can use GetEmail.io’s extension to automate your email campaigns. Send emails to your audience and learn instantly how many of them have received and opened the emails. This helps in understanding your email marketing strategies, open rate ratios, etc. Then alter your course of action according to the audience’s acceptance.
- Email Hunting: The GetEmail.io extension allows you to hunt for email addresses of potential leads. You can search for email addresses by company name, domain name, or individual name. This helps you to identify new prospects and expand your outreach efforts.
Let me explain it practically with an example.
Here I am in my LinkedIn profile with GetEmail.io’s extension already installed. If you haven’t downloaded it yet, here’s our extension for LinkedIn and Gmail as well.
The GetEmail.io icon is already visible on the left corner of the LinkedIn page. It appears on every profile you visit on this platform.
Clicking on the icon will reveal a window where it processes and collects the profile’s email address. (Please note that for security purposes, we have refrain from sharing email addresses publicly through a blog. Hence, the blur. However, you can find the email addresses by signing up and using our extension.)
You can create lists and save the contacts in your desired lists.
Once done, click on “export to spreadsheet” and select from the bunch of options we offer.
That’s not all; you can also find colleagues of the person whose profile you’re looking at.
And we’re a responsible company that’s open to feedback. If you find any trouble while using our extension, you can reach out to us immediately using the “report a bug option” and we will get back to you instantly.
Now this is all pretty easy and amazing, isn’t it? With one tiny pop-up, we offer many more features, like a real-time update of your credit balance, options to earn more free credits, a link directing to your dashboard, and an option to try out our Gmail extension as well. The Gmail extension is just as cool and easy to use as our LinkedIn one, if not more so!
So, there you have it. GetEmail.io’s extension will hunt for email addresses, verify their authenticity and also help you maintain them in an organized manner. Finding email addresses of the professionals has never been easier than this!
Here’s the recap of everything we just went through.
LinkedIn is a powerful platform for generating leads and growing your business. By optimizing your profile, growing your network, creating engaging content, using LinkedIn Ads, leveraging Sales Navigator, and engaging with your leads, you can increase your chances of success on the platform. Remember to be consistent and persistent, and you will see results over time.
However, this search is incomplete without GetEmail.io’s extension that can help businesses to organize their leads and find new ones. Its automated lead capture, lead management, email verification, and automated email campaigns features make lead generation a breeze. Additionally, its email hunting features make it an invaluable tool for expanding your outreach efforts.
If you are looking to streamline your lead generation efforts, GetEmail.io’s extension is definitely worth checking out.
Boost Your LinkedIn Search Performance with These Easy Tips in 2023
Do you already have a LinkedIn profile for your company or your personal brand, but cannot fetch the right results? I get it.
Optimizing the profile and posting content just doesn’t meet the ends. Bagging the right client at the right time can be tricky, but it is not impossible.
LinkedIn doesn’t have an extensive reach as other social media platforms, nor does it have billions of users like Instagram or Facebook. However, over 80% of its profiles are, in one way or another, the decision makers of the company. This is enough to explain the importance of utilizing LinkedIn for your company or yourself!
Now, you might question, as a marketer, or a business owner, how can you generate leads with this information?
And here is why I have curated an extensive yet simple to-do list for you to execute.
Organize it right
You might have had a LinkedIn page for quite some time already. However, have you checked its authenticity? Every media platform has its own personality and you need to tune your brand’s page accordingly. For example, Instagram has an audience that is most inclined towards quality entertainment than learning valuable information.
LinkedIn, on the other hand, is a lot more professional and inclined towards building quality connections. So, create the profile, adjusting to this platform and answering the queries that people usually look for. Rather than blasting your brand’s information, try a people-centric approach where you curate the about section knowing what your audience seeks.
Ensure that you fill up the entire profile with all relevant information and don’t leave any blanks unattended like, filing in your website and email addresses. A complete page gets 30% more weekly views than the ones that aren’t. It also builds trust in the viewer because they now know more about you authentically than gather a similar information elsewhere.
Update the page with the latest links and data so the audience can actively engage with your brand. Since we already know that handling a page differs from managing a profile, do not forget to invite people to follow your page.
Quick Tip: You can also customize it in a way that people will get a notification to follow your page every time you or your staff members make a new connection. Find a new connection using our professional email lookup tool, GetEmail.io.
Focus on connections
Connecting on LinkedIn translates to the number of people you add to your network. Enhancing your connections is very crucial as it helps your overall visibility on the platform. LinkedIn’s algorithm works in such a way that when you like a post on any page, it will also reflect on your activity page too. Thus, allowing the post to reach out to your vast network of connections!
But how to have a quality network? Simple. You email them first!
Prepare a list of potential professionals you wish to associate with and curate an email that piques their interest. It might seem like a long shot at first, but when done right, you will have better and consistent results. Email marketing has a higher rate of return on investment than any other means.
Wondering how to find their email addresses? This is when GetEmail.io comes into play!
GetEmail.io is a professional email lookup tool that is highly competent, cost effective and easy-to-use SaaS application. Many LinkedIn profiles do not have their professional email addresses mentioned. GetEmail.io overcomes this challenge by providing you with email addresses of anyone having a LinkedIn account.
You can download the Chrome extension of this professional email lookup tool and sign in through it to access the tool on LinkedIn. While using the application, GetEmail.io provides a variety of features. Some of which include exporting email addresses to a spreadsheet, creating separate email lists to save the email addresses online, knowing the colleagues of the profile you’re looking at, and many more!
Do you know? Our professional lookup tool also has a Gmail extension to help businesses or specialists search for professional email addresses from their official Gmail account.
Curate engaging feeds
There is enough stress about creating content for various web platforms already. However, posting on social media sites and apps like LinkedIn is rather fruitful for marketers and business owners. Here’s why.
- This application gets over 9 billion content impressions for posts each week.
- It is a more efficient lead-generation platform than Facebook and/or Twitter, 277 percent more efficient.
- Its feed gets 15 times as many impressions as the job openings section does.
As a result, in order to reach a large audience, you must create engaging content.However, ensure that you share industry-relevant information and have an authentic approach towards it. When people recognize your efforts in creating high-quality subjects, you will naturally begin to gain loyal followers.
Another aspect of content curation is to post it with engagement as the ultimate goal. You want people to interact with your brand, don’t you? Then a piece of content that asks the audience’s opinion or stimulates their interest enables communication.
Hashtags help increase brand awareness and drive the right audience to check your posts. Minimal hashtag usage ensures that the post doesn’t go overboard. Videos and polls are a great way to attract the audience and build engagement.
Quick Tip: Invite employees to connect with the brand’s posts to boost your page’s outreach, as it generates twice as much engagement.
Search Engine Optimization
SEO is applicable not only to Google search but also to all other platforms. By following the right strategy, you can easily reach out to your audience by optimizing your page. The bright side of continuously investing in optimization is an increase in traffic, relevance, and engagement.
Here are some tips on how you will quickly reach your target demographic.
- Fill in your page details with relevant content pieces with optimized keywords.
- Ensure to post a few long-form pieces of content to increase the chances of meeting the user’s search intent.
- Provide links related to your brand or company to improve authenticity.
- Search engines love keywords. So, update your “about” section and taglines to align with industry-relevant words.
- Optimal usage of keyword research tools like Google Search Console, Ahrefs, SEMRush, etc.
Make discovering you easy by following an audience-centric approach. How does a person search for specific content? What words do they put into search engines? Do they use email addresses while searching a profile online? Thinking from a customer’s perspective will enable you to tap into high-potential strategies.
Along with consistent textual updates, post and share images, videos, and links to other blogs, to stay current. Ensure that the images used in the display picture and banner are of premium quality. The about section is to-the-point, which clearly explains your brand’s vision, mission, and values while also mentioning in-depth information about the product.
Keep a tab on how your page has been performing by measuring the strategy regularly. One simple way to measure your strategy is by checking the analytics tab of your page on LinkedIn. It shows every detail, right from your posts’ frequency, audience engagement, number of views, number of followers, etc. The graph shows all the ups and downs of your strategy that eventually help in creating fool-proof future plans.
Let’s recap all the things we’ve discussed.
LinkedIn is a massive platform with over 774 million users from all around the world. These staggering statistics illustrate the amount of opportunity and growth a professional can tap into.
Whether you are a young entrepreneur or a veteran subject matter expert, every professional gets a chance to create quality engagement and build a brand.
However, one must be clear about establishing their target audience to help build a profile that aligns with their marketing strategy and audience approach.
When a brand mentions every detail on its LinkedIn page, it enhances its authenticity and credibility.
Concentrate on increasing your connection on this platform to boost the page’s visibility online. Email marketing is one unique way to contact several professionals on this platform.
GetEmail.io is every person’s go-to application as it is a white pages email lookup tool or you can also call it as a professional email lookup tool. You can find anyone’s professional email address within seconds!
Once you standardize the page with relevant information and find potential connections, you can then focus on constructing appealing content that engages the visitors. Building a dialogue with the audience becomes a crucial factor for the overall page’s growth.
Finally, strategize your page with SEO to match the user’s search intent. Do not overuse the keywords, as you might get flagged for malicious activities. Maintain a healthy balance of keywords and their credibility.
Keep track of your strategy’s improvements so you can make changes immediately if things don’t go as expected.
Whether it is search engine optimization, finding email addresses, or enhancing your overall digital marketing strategy, having a clear agenda is crucial to leading you in the right direction of growth.
GetEmail.io is a one-stop professional email lookup tool that answers all your needs for finding potential email addresses. Do give it a try and let me know your experience!