The use of artificial intelligence (AI) in email marketing has the potential to open up many new avenues of success.Continue reading
How to generate more leads using LinkedIn in 2023?
One question that boggles every marketer’s mind is how to develop more leads!
Social media is helpful, but is it enough to create quality output? Or can just email marketing do justice for growing your list?
Maybe it is, or maybe it isn’t. However, you cannot sit on only one strategy to gain more connections. There are always permutations and combinations of diverse marketing techniques that can fetch you your ultimate success – more leads > more sales!
LinkedIn is one effective social media platform for professionals from every aspect of every industry one can think of.
In fact, 96% of B2B marketers use LinkedIn as a primary approach for organic social marketing.
You can network with professionals and connect with others in their industry with its coverage of over 875 million members in over 200 countries. It is a great platform to generate leads and grow your business.
In this blog, I’ll discuss some effective strategies to generate more leads using LinkedIn in 2023. If you’ve been on LinkedIn but didn’t understand how to optimize your chances, this blog will give you a head start.
Optimize your profile
The first step in generating more leads on LinkedIn is to optimize your profile. Your profile should be complete, including a professional profile photo and a headline that clearly states what you do. Your summary should be compelling and highlight your skills, experience, and expertise. You should also add relevant keywords to your profile, making it easier for people to find you. Here’s my detailed blog if you want to know how to optimize your profile. I’m sure this will help!
Grow your network
To generate more leads on LinkedIn, you need to grow your network. One effective way to do this is to join relevant groups in your industry and take part in discussions. You can also connect with people you meet at conferences or networking events. Another strategy is to use the LinkedIn search function to find potential clients and connect with them. Not only that, but email finder tools like GetEmail.io can be of real help in finding the email addresses of your potential leads, which I will get back to later in the blog.
Create engaging content
Creating engaging content is another effective way to generate leads on LinkedIn. 77% of content marketers say LinkedIn produces the best organic results. You can create posts, articles, and videos that showcase your expertise and provide value to your audience. Share your content in relevant groups and engage with your followers by responding to comments and messages. This will help you form connections with potential customers and become an expert in your sector.
Use LinkedIn Ads
LinkedIn Ads can be an influential tool for generating leads on the platform. 80% of B2B marketers use LinkedIn ads. You can create targeted ads that reach your ideal audience based on their job title, company, and other criteria. LinkedIn also offers sponsored content, which allows you to promote your posts to a wider audience. By using LinkedIn Ads, you can reach potential clients who may not have found you otherwise.
Leverage LinkedIn Sales Navigator
LinkedIn Sales Navigator is a powerful tool that allows you to find and connect with potential clients. It provides advanced search and filtering options, allowing you to target specific industries, job titles, and companies. Sales Navigator also provides insights and alerts, helping you to stay up-to-date with your prospects and engage with them at the right time.
Engage with your leads
Generating leads is only the first step. To convert your leads into clients, you need to engage with them. Respond to messages and comments promptly, and provide value by sharing relevant content and insights. You can also offer a free consultation or trial of your services to encourage potential clients to take the next step.
Using a professional media platform for leads, such as LinkedIn, is only half the battle. Email marketing will push through your efforts for a higher level of success.
Remember, I said a while ago about how GetEmail.io helps in generating leads? This professional email search tool is Whitepages, which helps you find company email addresses and even organize them as per your requirements.
In today’s fast-paced business world, the importance of lead generation cannot be overstated. It is essential for businesses to identify and engage with potential customers in order to grow and expand. However, managing and organizing leads can be a daunting task, especially when you have a large number of contacts to keep track of. This is where GetEmail.io’s extension comes in handy.
GetEmail.io is a powerful email finder tool that helps businesses to find and verify email addresses for potential leads. Its browser extension takes this a step further by helping users to organize their leads while also assisting them in finding new ones.
Here are some of the key ways in which GetEmail.io’s extension can help businesses in organizing their leads:
- Automatic Lead Capture: With the GetEmail.io extension installed in your browser, you can automatically capture leads from any website you visit. The extension scans the website for contact information and adds it to your lead list. This saves you the hassle of manually copying and pasting contact information into your lead list.
- Lead Management: GetEmail.io’s extension allows you to easily manage and organize your leads. You can add new leads, edit existing ones, and even categorize them into different groups for easy reference. This helps you to keep track of your leads and prioritize your outreach efforts.
- Email Verification: One of the biggest challenges in lead generation is verifying the accuracy of email addresses. GetEmail.io’s extension solves this problem by verifying email addresses in real-time. This ensures that you only reach out to genuine prospects and saves you time and effort in sending emails to incorrect addresses.
- Automated Email Campaigns: Once you have organized your leads, you can use GetEmail.io’s extension to automate your email campaigns. Send emails to your audience and learn instantly how many of them have received and opened the emails. This helps in understanding your email marketing strategies, open rate ratios, etc. Then alter your course of action according to the audience’s acceptance.
- Email Hunting: The GetEmail.io extension allows you to hunt for email addresses of potential leads. You can search for email addresses by company name, domain name, or individual name. This helps you to identify new prospects and expand your outreach efforts.
Let me explain it practically with an example.
Here I am in my LinkedIn profile with GetEmail.io’s extension already installed. If you haven’t downloaded it yet, here’s our extension for LinkedIn and Gmail as well.
The GetEmail.io icon is already visible on the left corner of the LinkedIn page. It appears on every profile you visit on this platform.
Clicking on the icon will reveal a window where it processes and collects the profile’s email address. (Please note that for security purposes, we have refrain from sharing email addresses publicly through a blog. Hence, the blur. However, you can find the email addresses by signing up and using our extension.)
You can create lists and save the contacts in your desired lists.
Once done, click on “export to spreadsheet” and select from the bunch of options we offer.
That’s not all; you can also find colleagues of the person whose profile you’re looking at.
And we’re a responsible company that’s open to feedback. If you find any trouble while using our extension, you can reach out to us immediately using the “report a bug option” and we will get back to you instantly.
Now this is all pretty easy and amazing, isn’t it? With one tiny pop-up, we offer many more features, like a real-time update of your credit balance, options to earn more free credits, a link directing to your dashboard, and an option to try out our Gmail extension as well. The Gmail extension is just as cool and easy to use as our LinkedIn one, if not more so!
So, there you have it. GetEmail.io’s extension will hunt for email addresses, verify their authenticity and also help you maintain them in an organized manner. Finding email addresses of the professionals has never been easier than this!
Here’s the recap of everything we just went through.
LinkedIn is a powerful platform for generating leads and growing your business. By optimizing your profile, growing your network, creating engaging content, using LinkedIn Ads, leveraging Sales Navigator, and engaging with your leads, you can increase your chances of success on the platform. Remember to be consistent and persistent, and you will see results over time.
However, this search is incomplete without GetEmail.io’s extension that can help businesses to organize their leads and find new ones. Its automated lead capture, lead management, email verification, and automated email campaigns features make lead generation a breeze. Additionally, its email hunting features make it an invaluable tool for expanding your outreach efforts.
If you are looking to streamline your lead generation efforts, GetEmail.io’s extension is definitely worth checking out.
20+ Email Marketing Stats You Need to Know in 2023
With updates happening now and then, it is so important that businesses are sure about investing their time and money on the right things.
When it comes to marketing, you cannot ignore a tool as valuable as email marketing!
You might be wondering why you should prioritize email marketing when there are so many other options for reaching your target audience. Is it really worth it?
To answer this in one word, I would say YES!
The result you get from email marketing is much more than just getting your message into your subscribers’ inboxes.
We understand that there is a lot of buzz surrounding email marketing and its benefits, but to consider it, you need a valid email marketing stat.
So, in this piece of writing, we will see what the email marketing stats suggest.
NOTE: You do not have to start from the beginning (unless you wish to go with the flow), feel free to pick any sub headline right from the bottom or middle, it’s up to you. Just make sure you read everything covered here.
Now, let us get started.
Half the World Population are Email Users!
In November of this past year, the world hit a new population benchmark of 8 billion people globally!!!
And around 4.3 billion people use email, which means that email is used as a communication tool by more than half of the world’s population.
And that is not all. This number is expected to rise to 4.6 billion within the next two years.
Therefore, it is imperative that companies and email marketers are well prepared to capitalize on this media; the best way to do this is to begin constructing an email list.
So, the next question is how to get an email address?
If you are not sure about how to find anyone’s email address to build your email list, an email search tool like GetEmail.io is an ideal choice.
With this tool handy, you can get an email address from multiple platforms or medium, say LinkedIn, Salesforce, Gmail, Outlook, Websites, etc.
As you read further, you will find this tip elaborated in just a few sections away, stay tuned.
Now, let us look at a few more stats to get a deep understanding of all that is about email marketing and ways to make the best out of it.
- According to research conducted by Get Response in 2019, it was discovered that more than 22 percent of all email campaigns get opened within the very first hour of being sent to the users.
And with each hour, the chances of getting more email opens reduces.
- 63% of emails are now opened on a mobile device.
- The return on investment in email marketing is 4200% as for every 1 dollar you spend you get 42 dollars.
What do these metrics imply and how you can use these insights in your upcoming email campaigns?
Well, with the return on investment mentioned above, we cannot be ignorant towards the email marketing strategy. So, that’s just another metric emphasizing the importance of email marketing for businesses.
And then you must always ensure that all your promotional emails are well optimized for mobile devices, since 63% is quite a number, right?
Was that insightful?
How Many Emails are Sent Per Day Worldwide?
In 2021, it was anticipated that people all around the world sent and received 319.6 billion emails each and every day. By the year 2025, it is projected that the number of emails sent each day will reach 376.4 billion.
That’s a lot, right?
As you can see, despite the growing popularity of instant messengers, chat apps, and social media, email remains the primary digital communication medium.
A Glimpse of the Email Usage in United States
- If your target audience is the US (United States) market, then it is essential that you have a good understanding of how email is being used by the people in United States.
As of January 2022, 92% of the digital population in the United States reported utilizing email for communication.
On the other hand, just 83% of them utilized social media, and only 67% made use of other messaging applications.
- In the United States, the usage of emails for work was highest among users aged 25 to 56 years old, while just 53% of Gen Z users utilized emails to exchange information and communicate at work.
- Approximately six in ten US (United States) millennials reported using emails for shopping, whereas talking with family and friends was identified as the primary activity for users in the quiet Generation, defined as those aged 76 to 93.
- People over the age of 45 constituted a sizable proportion of email news readers.
- 6% of users between the ages of 35 and 44 indicated that email was their primary method of internet news access.
- Customers who did most of their shopping online were the most inclined to open emails that provided information about promotions and discounts.
- Only 20% of consumers stated they opened email inquiries to review products they had recently purchased online.
- According to a poll done in February 2022, hybrid workers received 31 emails per week, whereas fully remote workers received 170 emails per week, this is almost six times more than that of hybrid workers.
- Between 2016 and 2020, American users spend more time checking work emails than personal emails; however, in 2021, users spent more than 172 minutes (about 3 hours) each day monitoring personal communications and only about 149 minutes (about 2 and a half hours) reviewing work emails.
- In 2020, when the global spread of the COVID 19 pandemic made workers rely more on digital tools for work communication, users spent about 200 minutes on work emails, which is about 3 and a half hours.
- Email was the primary form of communication utilized by 41% of employees in the United States who belonged to the Millennial generation and by 35% of employees who were a part of the Gen Z generation.
- In a study conducted online in July 2019 among white-collar employees in the United States who had a smart phone, 43% of workers claimed that they checked their business emails every few hours outside of their regular work hours, while just 10% stated that they checked continuously.
The metric discussed in this section will help in understanding how your email subscribers in the US market would respond to your brand emails.
So, there you go, plan your email marketing campaigns accordingly!
Pro tip: How to get an email address using an email search tool?
GetEmail.io is an email search tool ideal for finding professional email addresses. It just takes you a few seconds to get an email address.
It operates based on the artificial intelligence algorithm and therefore ensures a high accuracy rate.
If you wish to obtain email addresses from LinkedIn, all you need to do is download and install the GetEmail.io LinkedIn extension.
Then you can go to your LinkedIn page and open anyone’s profile you want to get an email address of. Just by clicking the get email button, you can have their email address. It’s very simple!
Likewise, you can find email addresses on Gmail/Salesforce/Outlook applications by installing the respective extensions.
A couple of months ago a feature was introduced, GetEmail.io extension popup, with this you can download the email addresses right from the prospect’s company website.
This is a very interesting feature and saves a lot of time.
Give it a try by signing up for the freemium package.
I hope this helped you. Now let us continue with the email marketing stats.
How Long Do People Read Brand Emails on Average?
People are devoting less time to email reading!
Have you ever wondered how much time your recipients spend on your emails?
It is noted that the average time people spend on reading your (brand) emails has dropped to 10 seconds in 2021.
It sounds astounding, right?
From 2011 to 2021, the maximum time spend was in the year 2018, where people on an average have spent around 13.4 seconds reading brand emails.
What does this stat imply?
You have around 10 sec to tell people your message. That’s it.
Therefore, it is important that you craft your emails in a way that it does not take any of your recipients time for more than ten seconds to read and perceive what you intend to say.
Now, all you got is 10 sec, let us see how you can make the most of it.
How to Convey Your Message to Your Email Recipients in 10 Seconds?
With great email design, you may not only deliver your message but also compel your receivers to take action.
Frame your email in a way that it is attention grabbing by using images and relevant call to action, enticing to read by proper use of typeface and spacing, evoke reader’s emotions, last but not least reflect and reinforce your brand.
While these are just a few things to bear in mind, you can always try and test different ideas to see what works best for you and your potential audience.
There are many marketers who still send their customers lengthy emails and it turns out to do well.
In their cases it was their content that worked amazingly. May be in 10 seconds they were able to hook their customers.
They send highly engaging, personalized content offering true values to the readers that the recipients had no choice but to stick with it till the end of the message.
So, if you start empathizing with your target audience, all that you do will be bent towards serving them better and naturally your customers will be inclined to your brand.
The Power of Personalization: Stats to Prove
Personalization is nothing more than a one-to-one approach, in which businesses use the real-time data and insights provided by their users to communicate with them in a more meaningful way.
The days of treating all your target customers as if they were part of a single, homogenous group are long gone. (Yes, we are talking about segmentation!)
Personalization will continue to gain steam because of the ever-increasing need among consumers for marketing content that is relevant to their specific needs.
Across the globe, both business-to-business and business-to-consumer marketers have grown to rely more on the power of personalization in their campaigns.
- In the year 2020, it was anticipated that by the year 2026, the worldwide revenue of the customer experience personalization and optimization software and service company will have grown by 65% in comparison to what it was in the year 2021.
- 30 % of the marketers said that they had begun to tailor the experience they provided for their clients as early as 2022.
- According to a study that was carried out in the year 2022, 60 % of the online buyers who were questioned claimed that firms that delivered material that was not individualized would lose their loyalty.
The fact that consumers are constantly bombarded with marketing messages that are irrelevant to them explains why they anticipate having a tailored experience.
Is your email marketing plan tailored to each of your customers or segmented groups? In the event that this is not the case, what steps can you take to add customization into your efforts to market via email?
According to the data depicted above, it was anticipated that the revenue generated by customer experience personalization and optimization would amount to 7.6 billion US dollars in 2021. Furthermore, it was anticipated that this figure would rise to 11.6 billion US dollars by 2026.
Therefore, making use of artificial intelligence is one approach to offer better experience for the potential clients you have. This guarantees an elevated level of customization.
Here is a stat to support this tactic.
- According to the findings of the study that was conducted in February 2018, responding marketers who were utilizing artificial intelligence for email customization recorded an AOV (Average Order Value) of 145 US dollars. This figure is seven dollars more than the AOV recorded by responding marketers who were not utilizing artificial intelligence in their campaigns. [Source: Statista]
Challenges in Email Marketing
While it is crucial to be abreast of what is new in email marketing and what the future holds, it is just as crucial to be aware of the obstacles others in your industry or niche face and the strategies they employ to overcome them.
Here is a stat obtained from a worldwide survey conducted in December 2020:
- 22% of responding marketers claimed that the most challenging goal to attain while optimizing an email marketing plan was mobile optimization;
- And the most mentioned problem was maintaining an engaged list, which was mentioned by 45% of marketers surveyed.
With over eighty percent of users preferring to read emails over their mobile devices, it is essential that you apply responsive design principles that make your emails look great on any device.
Here are some tips you could follow to optimize your email campaigns for mobile devices:
- Stick to a single column layout. This makes your content most readable for mobile devices. Having multiple column layouts is quite difficult to implement for mobile Gmail apps and outlook application;
- Be selective about adding links to elements. By doing so, you can make sure that not everything on the screen is clickable. Otherwise, each time the user scrolls to read further, it can lead to mis-clicks;
- Use legible font size. To make your content readable at a typical viewing distance without zooming, you could use a 14px font size for your email body copy, or at least it should 11 points.
- Provide sufficient touch targets for interactive components. According to apple developers, it is recommended to have a tappable area of at least 44*44 points for all controls.
- Add enough padding between elements. When you give enough spacing between elements, you can avoid accidental taps for your users.
- Less is more when you use typefaces. Do not mix too many typefaces, otherwise you will end up hindering the readability of your content.
Do you find these tips helpful?
These are a few recommendations; you could always conduct research on optimizing email campaigns for mobile devices and you will be surprised to see the many ways out there for you to try.
Now let us discuss the ways to maintain an engaged list.
When it comes to maintaining an email list, the value they get from you is the key.
You should consistently provide content or offers that are valuable to your customers and never fail to execute this.
Everything you do should be following this one thing, and you will start noticing improvement in your engaging list retention.
And the next thing you can do is to have a healthy email list.
Healthy email list is the one where you have only the right people and right email addresses in your database.
With GetEmail.io, the email search tool, you can also verify your email list. Yes, it is an email verifier too. You can instantly validate more than 1000 email addresses, thanks to its robust CSV features.
That is a wrap for my round up of email marketing statistics.
The figures presented above make it quite evident that engaging in email marketing is a fantastic opportunity that you should not be missing.
I hope you are convinced enough to reserve a sizable portion of your marketing budget for executing email marketing campaigns in 2023.