How to track your email delivery status?

After your email list has been meticulously compiled and emails are being sent to the appropriate audience segments, what should you do next?

While creating an email list is an essential component of an email campaign, your email marketing efforts should not end there.

As with any marketing strategy, there is a lot that goes into executing an email marketing plan.

Sending emails is only the beginning of the show, after all!

If you are the owner of a company, work in sales, or are in charge of marketing, it is imperative that you monitor what happens to the emails you send to your target audience.

Is it getting opened, read, or left unopened in the inbox forever?

Do you agree?

You should be able to track when your emails are opened by recipients. This is a crucial step in better comprehending your email strategy and audience.

Stay tuned, as we will be discussing this topic in further detail in this blog.

What after the email is sent?

Have you ever experienced this?

An urgent email was sent out, and you hoped to hear back from the recipient soon.

However, time passes, and you receive no response. After a while, you begin to doubt whether your email was received by the intended recipient and, even if it was, whether the receiver actually read the content inside.

What next?

You are not the only one who has gone through this. This is something that every business goes through. at your rescue!

Because we know how frustrating it would be for you to wait cluelessly for your recipients, we have included a new function in our software,, which allows you to monitor the delivery status of your emails and determine whether or not they have been read.

How does that sound to you?

Now let us see the many ways you could use this feature.

Enable the tracking option

To take advantage of this intriguing feature, you only need to turn on email tracking, as seen in the image below.

enable email tracking

With this you can be informed about your email delivery status.

For example, when you know that your recipient has already read your email, you can then plan to send them a follow up email and in case they haven’t yet opened the email, you may wait for them to open it.

Simply said, you can use this functionality to deliver the appropriate message to the appropriate recipient at the appropriate time.

Disable tracking when you don’t need

Do we really need to keep track of the delivery status of each and every email that we send out?

Not necessarily!

As indicated in the reference image below, you can uncheck the email tracking option just before sending your email if you don’t want to know the status of any emails you send.

How to check the delivery status?

You may check the progress of your emails by going to the outbox tab after you send them.

A single green checkmark on an email show that it has been sent, while a double green checkmark means that it has been sent and read successfully.

Isn’t it a cool add-on?

We hope that the addition of this functionality provides you with a fresh perspective on your email marketing approach. Watch this little video to gain a better grasp of’s email tracking feature.

And for some reason if you haven’t yet used for building your email list, you are missing out on a great opportunity for your business. So, you might want to try it.

You won’t find email searching to be a daunting task anymore thanks to, and you can send emails with confidence to your target markets without worrying about them being bounced!

If you are still wondering why, you need the email delivery status, keep reading.

Let us take a look at the importance of email tracking, knowing the email delivery status.

Email deliverability status matters!

Email deliverability, after all, is crucial to the success of email marketing and sales initiatives.

It goes without saying that one of the most important factors in determining whether or not your email marketing efforts are successful is the percentage of your contacts who actually receive and open your marketing or sales emails.


Therefore, it is essential that you are updated with this information about your emails.

Otherwise, you won’t be able to determine why your emails aren’t getting a response, and if you don’t track them, you’ll never know for sure if they were even delivered to the people who would be the best fit for your business in the first place.

Assume you’ve developed a strong email campaign for your target market at the bottom of the sales or marketing funnel.

And you’re sending them your first email, but — much to your surprise — it’s not generating the kind of response you were hoping for.

Before questioning your method or plot, you must first determine whether the email has reached their inbox and whether they have read it.

Does this make sense to you?

Concluding thoughts

Now that we have discussed all that you need to know about email tracking feature, go ahead and make use of it.

And if you haven’t yet, here is the link to install extension: for Gmail, Outlook web and Salesforce – Chrome Web Store (

Once you start using this feature, let us know how you feel about it.

And lastly, keep sharing your thoughts and experiences about our product, we will definitely work towards serving you better.

About Outlook Web Extension

What is Outlook Web Extension? Outlook Web Extension is an application integrated with your email. This application helps users have more informed conversations, save time, and better prepare for meetings with seamless access to business intelligence from B2B Directory, accessible through your email. The application uses innovative technology powered by machine learning and natural language processing to find the professional email for the person you’re trying to get in touch with. Features include:

  • Limited access to business profiles of the people you are contacting through your email based on their first names, last names and company domain name, sourced from B2B Directory

How do I participate?

The preferred way to install Outlook Web Extension is to navigate to the Chrome Web Store, click on “Add to Chrome” and click “Add Extension” on the consent screen.

What information are you collecting?

During installation from the chrome web store listing, you will be presented with the option to opt-in. If you have opted-in to the installation of Outlook Web Extension, the application will collect limited data from the emails and calendar invites you to send and receive in your email environment. Although we will access your emails and calendar invites, the data we collect will be limited to email addresses found in the “To” and “From” fields of the emails, as well as the business card information contained in an email signature. The signature of an email may include data elements such as name, job title and department, company name, email address, telephone number, fax number, company address, corporate URL, and social networking URL.

Will you be reading my emails?

In order to collect the signature of an email, we will need to access your email contents but no human will be viewing the contents of your email messages or calendar invites. Before accessing your email contents, we will have an automated process to access this data in real-time and collect only the relevant business contact information. No other data will be collected or stored from the contents of your email.  Additionally, we will collect email addresses found in the “To” and “From” fields of the emails.

What safeguards do you have to make sure email messages are not collected?

We will not access the content of your emails without utilizing a state-of-the-art model trained specifically on emails with a set of emails with annotated signature blocks. This model will be trained to look specifically for the data elements found in a signature line, including known names and titles phone numbers, emails, and URLs. Additionally, we will use a speech identification model to identify any sentences that look like regular speech and ensure these are not collected. We will limit our access to the minimum necessary to perform these tasks and any data that does not match a signature is disposed of instantaneously.

What safeguards do you have to make sure only business emails are collected and licensed?

The B2B Directory offers the world’s most comprehensive business data, including data covering hundreds of millions of businesses globally. We will leverage the B2B Directory and sell contacts once we have confirmed that they are related to a known business.

How will the contact information you are collecting be used?

Business contact data collected via Outlook Web Extension may be incorporated into the B2B Directory and be used to enhance and improve our products by enabling businesses to manage their financial risks, protect against fraud and dishonesty, know who they are doing business with, meet their compliance and regulatory obligations and better understand organizations, industries, and markets. Where permitted under applicable law, this information may also be used for sales and marketing purposes. For further details, please see the Terms of Service.

How can I share feedback?

Let us know how is your experience using The Outlook Web Extension by sending an email to [email protected] or by chatting with one of our agents, or by giving us a phone call at +1 (205) 782-0713

I no longer wish to participate; how do I uninstall Outlook Web Extension?

To uninstall Outlook Web Extension, you need to access your browser preferences.

1. On Chrome, click on the menu button (3 dots) in the top right-hand corner and click on” More Tools” and then “Extensions” in the dropdown menu.

2.     Now, you’ll view a page of the downloaded extensions. From there, you can simply delete or disable the Outlook Web Extension.

3. Restart Google Chrome

The contacts that you have already shared via Outlook Web Extension cannot be unshared but anyone whose data was collected via the Outlook Web Extension may opt-out of the use of their data by calling at  +1 (205) 782-0713 or emailing [email protected] or by chatting with one of our agents. These instructions are also available from Terms of Service