Content marketing refers to the design of a series of content (it could be movies, games, articles, etc.), attracting potential consumers to watch , reading or interacting, to achieve awareness, or to educate consumers, and finally influence their purchase decision. Getemail has listed 7 tools that are useful for the content marketers, each tool is accord with your different needs.
Stencil (visual content development)
This tool for creating social imageshas a free plan for basic use, its paid plans costs from $8 per month. It’s easy to use, they provide an option to add Chrome extensions. While you see beautiful pictures and wanted to add some design on it, you can edit them right away. With this video below, you may find out how easy it is to edit photos.
Zuum is a special website. In addition to monitoring your own website, you can also view the performance of your competitors, including Facebook, Instagram, Twitter, Youtube, and Google Analytics integration.
3. Limber (content marketing automation)
Limber is a platform for you to easily manage content marketing campaigns. For community managers, it provides you the ability to centralize all your customer’s content. Limber propose images for your post on social medias, you may schedule your posts and plan multiple shares to extend the lifetime of your content.
Intellyo (content marketing automation)
Intellyo helps you identify your target audience, discover topics that interest them, and determine how you can align your content with your audience. Intellyo’s paid plan starts from $12 a month.
Qualaroo (customer decision analysis)
While having great content in your articles is important , a perfect headline is also essential for attracting readers to click on your topic. Qualaroo is a useful tool that can improve your headline writing, the tool generates headline recommendations based on the analysis of the feedback of customers. While analyzing your headlines, Qualaroo will show you the best choice and the reason why it is the one that can attract the most attention based on their surveys.
The Brain (mind mapping)
While having the main points in your mind, before starting to write an article, it is important to have a clear mind mapping in order to be organized. Brain EKP is a perfect tool which provides you to create a road map of your thoughts with links and texts.The Brain’s monthly paid service plans starts from $15 a month.
Dasheroo is a perfect free tool for tracking all of the KPIs of your business in one device. It is simply to create and set up the dashboard with their instructions. Dasheroo integrates with lots of different tools such as Mailchimp, PayPal, Facebook, LinkedIn, Shopify, and so on.
Moosend is a great tool for email marketing. Moosend provides a fully featured email marketing service such as personalized fields, A/B split tests, reporting/analytics, auto-responders and segmentation.
Its interface is easy-to-use with a simple, modern design. With their free plan, you will have access to all of the features except the dedicated IP address, the free trial lasts for three months and the paid plan price starts from $10 after the free trial ends.
Cakemail is a email marketing tool made for small businesses, with their relatively simple features and an affordable price, you can easily manage and grow your business.
ActiveTrail is an “All-in-one” email service tool, it is not simply just an email marketing tool, ActiveTrail offers other solutions such as marketing automation, SMS marketing software and online surveys. Their monthly plan starts from €7 with up to 500 contacts and unlimited emails.
DirectIQ is another email service provider for businesses, by few clicks, you may already create your own template. With the free plan, users will have 500 contacts and 2000 sends, the paid plan starts from $12 per month.
Social media managing tools:
Viraltag is a social media tool, it makes automating content sharing much easier. With this tool, it saves a lot of time for scheduling the posts. Viraltag provides a complete social media report to help you measure your success and grow your business.
Quuu is a third-party platform.By choosing some relevant interest categories that is important to your website and your audience, the tool will automatically forward six related content related to your chosen category every day according to the system. You may also set it automatically to be posted on your Twitter and Facebook through Buffer. Their pricing starts from $19 per month with up to 6 new suggestions per day per profile.
Publbox is a all-in-one tool for social media. They provide features such as post advisor, smart calendar, analytics tracker and design editor. Their video guides are useful, it clearly showed how it works for a new user. Publbox’s paid plans starts from $9 a month, for 1 user and 5 social media profiles.
Combin is a social media management tool for Instagram. It is simple to use and making instagram marketing much easier. With their free plan, you may manage 1 instagram account, 50 search results for posts and 250 daily actions.
MarketingMiner is a dating mining tool for SEO specialists. It is a great tool to get information from your clients by using their keyword analysing tool. You may also use their tools to analyse your competitors. With MarketingMiner’s free version, you are allowed to do 330 search volume requests or 100 Google queries.
Webtexttool is another useful and affordable SEO tool, it helps you to improve your content and get a better ranking on Google. Their plugin for WordPress is a huge advantage. Webtexttool provides plans start from $19 per month.
There are roughly two types of free CRM software, one is called the freemium model, the kind of free CRM we mostly see on the market, freemium model CRMs usually limits the number of free plan users, contacts, storage, and extra features. The second type is open source software.
However, most of the CRM products on the market are quite expensive as for small and medium-sized enterprises. Therefore, Getemail recommends 10 free CRM software to help you manage your customers and improve your core competitiveness.
Free CRM is the best CRM software in some way. Their free version includes 100,000 contacts, and all the basic features. However, the free version can be only used for free during one year, and there is no technical support.
Free CRM’s upgraded version has a relatively nice price for large and medium-sized businesses. The upgrade costs $29.95 per user per month, including more features, more storage, and technical support.
Raynet’s positioning of its own market is an easy-to-use CRM software. Its free version is available for two users, with up to 150 accounts, 50 MB of storage, and customer support.
Raynet’s system interface is well designed, with the “Account Card” feature,you can see at a glance most of the information a customer needs, including how valuable this customer is to your company.
Interakt has a forever free plan which includes 5000 of total leads, 1500 emails per month and free for one user. Their paid plans start from $41 per month with 50,000 of total leads and 3 users.
Interakt is a great tool for small businesses that needs an affordable and all-in-one solution for customer interaction.
4.Really Simple Systems
Really Simple Systems is free forever for two users, including 100 accounts , unlimited number of contacts and tasks saved under the account, 100 MB of storage, and complete customers for free Support services.
Really Simple Systems is popular among the market because it is very easy to use , it provides excellent user support. Really Simple Systems is designed for small B2B businesses and it is therefore best suited for small businesses, not large and medium-sized businesses.
Cloze has a smart system for finding and managing relationship between your customers. With Cloze, you can easily analyze conversations and find out how are you related to this customer. Their free plan includes the core features and 25k contacts, the upgraded plan with more features starts from $19.99 a month.
Lynkos, a powerful CRM system for the small companies and startups who don’t have a lot of budget to invest on a CRM tool , providing a variety of basic functions, available for up to 2 users for the free version. With a free version, Lynkos offers features such as contact management, sales management, project management and automatic lead search.
Composity, another CRM designed for small businesses, this simple used CRM tool can be easily managed by people with or without computer skills.
The free plan is available for up to 3 users, 200 CRM contacts and 100MB of storage. However, they do not provide customer support for the free plan users. For small businesses searching for an integrated software solution for an affordable price, Composity is a great option.
Soffront’s CRM and marketing automation is one of the best in the market, the friendly interface and the complete features has made managing customer information much easier.
Soffront has a free plan, providing 250 contacts per month, basic reports, available for 1 user and basic reports. They do not provide customer service for the free plan.
eWay CRM is one of the best CRM designed for Microsoft Outlook. eWay CRM’s free plan has a 200 MB storage limit, available to use on multiple devices and email support. It is useful as users can easily customize their workflows,forms and user permissions.
Lastly, we have Evolumi, this fast growing company from Sweden provides a wide range of functionalities for . One of the strongest point about Evolumi’s free plan is the unlimited amount of users! Evolumi’s features includes such as contact management, action and task management,insights and email integration.
The larger the company’s development is, the more difficult it is to innovate and act rapidly in terms of growth. However, this rule does not apply to the team of Marc Benioff and Salesforce.com. They are still ranked as the top 3 in Forbes’ list of the world’s most innovative companies, with a 24.88% of sales growth in 12 months(2017). For these few years, it has secured its position.
In terms of scale, it is almost impossible to imagine that Salesforce.com was a company that had only been listed for 14 years. The number of their employees increased from 500 to 29,000. There is no doubt that they have a different point of view when building their business model and methods when they contact new prospects.
The most important thing to a successful sales process: innovative prospecting without cold calling.
Some tips for email marketing:
Check your email response rates
Do not except an instant response, it generally takes 2-4 weeks to develop new leads
Make sure the timing to contact/ talk is correct
Find out what kind of emails are responded and why
If people are not interested, find out the reason
Do not give up easily, unless you were refused by the decision maker
Always follow up a next step
Cold calling 2.0 :Nowadays people are more resistance to the kind of traditional cold prospecting, therefore, the Cold calling 2.0 framework was introduced in the book of Aaron Ross, “Predictable Revenue”. How this new framework differs from the traditional prospecting is, instead of cold calls, doing researches before contacting people,making referral calls will gain you more leads. Besides, sending short and sweet emails instead of long letters and emails will give the potential customers a better impression.
In addition, having more salesperson in the team will not definitely help growing the revenue. In fact, the training program a company provided to the sales reps is relatively more important. When the sales are highly committed to the values and culture of the company, they could present the products in a more natural way during the business selling processes.
Salesforce.com’s business development strategy
Some tips for the sales managers:
Treat your team members like your customers
Train the sales reps and give them time and opportunities to practice their presentation skills
The quality is more important than the quantity
Learn to listen and give the right support to your team members
One of the key to the success of Salesforce.com is the ability to win customers from large organizations. To win over customers, companies must provide strong incentives and a reliable image.
In the beginning of the business, Benioff insisted on setting up a foundation for charity activities. He setted up a 1:1:1 principle, that is donating 1 percent of the company’s shares, one percent of the annual profits and one percent of the employees’ time to do charitable activities to give back to society. With these activities, it gained good reputation for his company and also earned more support.
Benioff created his own strategic management method, with “V-2-Mom”, this tool created by Benioff, can show the road map of each of the Salesforce products.This is a combination of operational concepts and products. For Benioff, “trust” from the customers is more than anything, even though you have a nice product, without the trust, customers do not stay long, the key to gain trust, is to first have employees who trusts themselves and the organization commitment that they are being an important part of the firm.
‘5 deceptively simple steps to success’ 2017, Executive Leadership, 32, 10, pp. 1-2, Business Source Complete, EBSCOhost, viewed 4 June 2018.
Karmali, N, Helft, M, Kauflin, J, Vinton, K, Herper, M, & Bosilkovski, I 2017, ‘THE WORLD’S MOST INNOVATIVE COMPANIES’, Forbes, 200, 2, pp. 72-90, Business Source Complete, EBSCOhost, viewed 4 June 2018.
Forbes.com. (2018). [online] Available at: https://www.forbes.com/innovative-companies/list/#tab:rank [Accessed 4 Jun. 2018].
Lashinsky, A 2017, ‘BENIOFF IN BLOOM. (cover story)’, Fortune, 176, 6, pp. 64-72, Business Source Complete, EBSCOhost, viewed 4 June 2018.
Ross, A. and Tyler, M. (2012). Predictable revenue. West Hollywood, CA: Aaron Ross.
Chatting robots, a computer program designed to simulate conversation with human users, especially over the internet. In fact, what they can do, by all means, is not just chatting with the user. Chatbots can develop tools with different functions according to the builder’s different purposes. This also shows that in addition to chat, chatbots also have greater potential waiting to be developed.
Grand View Research. n.d. Size of the chatbot market worldwide, in 2016 and 2025 (in million U.S. dollars). Statista.
For example, for companies, chatbot is a gracious and intelligent brand spokesperson who can introduce visitors to the company’s top technology, data mining and supporting the human resource. From the merchants’ aspect, chatbot is a caring and efficient shopkeeper, it can recommend the most suitable journey and investment project for visitors. Chatbots which can directly and intuitively start interaction without additional installation, can of course be an assistant who integrates physical location information, providing exhibition guides, on-site promotions.
Chatbots & Artificial Intelligence
In short, because of the popularity of chatbot technology, for the first time, people can easily apply “artificial intelligence” to the community and business. Therefore, the marketing staff of the operating community can obtain technical support, technical person can also get a community of practical skills.
For the chatbot to have enough wisdom to talk with the customers, there must still be technical support such as machine learning and deep learning. However, the recent attention of these two technologies and the many open source communities that have emerged in succession have made machine learning possible. The development of such fields as deep learning has made great progress in recent years.
As a result, artificial intelligence has long been a distant dream. Now when you want to build a chatbot, you no longer have to grope, construct, or train an artificial intelligence engine from scratch. You can establish the goal of a chat robot and devote its energy to a deeper level.
Some of the best intelligent Chatbots online you may like to chat with :
Poncho: A messenger designed bot, it is very friendly and helpful for daily life, it can even send alerts about the condition of the weather. https://poncho.is
Andy: Andy chatbot was customized for learning English, except the chatting function, it also gives out grammar lessons and vocabulary every day. https://andychatbot.com/
Examples of companies that have adapted chatbots
JPMorgan Chase: Their bot, COIN, is able to analyse the legal contracts more efficiently than human lawyers, this bot has helped them saved more than 360,000 hours of manpower! As for the future, they are aiming to use the bots to establish some new sources of revenue.
Asos: By using the messenger chatbot, Asos has increased their annual orders by 300%, at the same time they managed to reach 35% more potential customers.
KLM: By implementing the messenger chatbot, KLM has increased 40% of their interactions with customers, 15% of the customers download their boarding pass on the chatbot. The chatbot integration did not only increased their revenue, but also increased the brand loyalty.
How will chatbots be impacting the human workforce?
While chatbots becomes more and more useful, companies started to implement this tool into different departments with different usages. At the same time, it impacts the workforce in different levels.
Customer services:In terms of customer services, Drift’s chatbot report has stated that, most of the customers now prefer to communicate with a chatbot in several circumstances. When they wanted to get a quick response, when they are searching an answer for a simple question or the ability to get a 24-hour service.However, shown in the survey, in some of the situations, people still prefer to communicate with a human. For instance, while dealing with complex problems, the customers would rather talk to an expert such as an engineer. Besides, people feel more ease while communicating with people in the phone, email or live chat.Indeed, it is efficient to use chatbots as a supplement to the human workforce, however, it doesn’t mean to replace all of them. As while chatbots cannot replace emails and phone, businesses will still need human when it comes to answering the technical and complex questions.
Human Resource department:For the HR department, nowadays, chatbots are already performing some basic HR roles. The most common feature will be the FAQs, when employees are asking questions such as “How many holidays do I have left?” or “When is the next pay day?”.Except of the chat function, chatbots can also be used in assisting the recruiting process, on boarding and training, schedule meetings and company policies questions.The change doesn’t mean that the jobs that are related to HR is under a threat, however, it means that humans have to change their roles in some ways and work on more important strategic tasks.
Chatbots: The future of training?
While chatbots are normally being seen as a standardized service with regular conversations. In fact, chatbots are now developing into a wider scope of application:
New employee on boarding and training
New manager training
Diversity and inclusion training
It has been proved that, nowadays, people expect the online service to be instant, their questions and their requests can ideally be handled immediately. That’s why chatbots now have an important role. Not only providing the instant reply, a 24-hour service and also giving the answers to simple questions consumers might have. Indeed, technology improves the speed, automation and efficiency in the workforce. Which means that people have to re-position their roles given the more time and chance to focus on the more value-based tasks.
Bassett, G 2018, ‘THE RISE OF CHATBOTS’, Journal Of The Australian & New Zealand Institute Of Insurance & Finance, 41, 1, pp. 38-40, Business Source Complete, EBSCOhost, viewed 8 June 2018.
Preimesberger, C 2018, ‘State of Chatbots in 2018: Rapidly Moving into the Mainstream’, Eweek, p. 1, Business Source Complete, EBSCOhost, viewed 8 June 2018.
CARNETT, L 2018, ‘Are Chatbots Here to Stay?’, Response, 26, 4, p. 48, Business Source Complete, EBSCOhost, viewed 8 June 2018.
GYTON, G, & JEFFSRY, R 2017, ‘These are the experts deciding the future of HR… …shouldn’t you know who they are? (cover story)’, People Management, pp. 24-31, Business Source Complete, EBSCOhost, viewed 11 June 2018.
In the day-to-day operations of a company, there are many processes that often needs the repeated manual work between the computer desktop and the information system.
The development of technology have impacted business processes, from the use of software packages to the enterprise resource planning (ERP), and the development of RPA now allows enterprises to effectively improve business efficiency and employee efficiency with less resources and time.
What is Robotic Process Automation (RPA)?
The Robotic Process Automation (RPA) is an emerging technology that simulates what computer users often do while sitting in front of their desk. This technology can automate these repetitive tasks without the need of special hardware. With the RPA, businesses will be able to reduce their cost, save time for their customers and automate some part of the day-to-day processes.
The benefits of RPA
Undoubtedly, there are advantages of RPA, it increases the customer satisfaction and the quality of the work, because robots will never do mistakes as human somehow does.
For example, in the case of repetitive accounting work, large companies usually have 10,000 invoices per month and this requires 6-8 accountants to complete the verification report. However, through RPA, it will be 4 times faster than that of humans, This would allow 6-8 accountants who were previously responsible to do higher-level analysis, and also to reconfigure talent while reducing labor costs.
However, what is needed attention is, these robots will replace human input in the future. We might think that if the robots are doing humans job, the humans will have nothing to do. In fact, the robots are actually doing the jobs that the back officers hates, those huge amount of repetitive tasks spends up 80% of their time everyday and it is lowering their performances and motivation.With the proper support of IT technology, the employees having more time to work on the value-added tasks, business persons can improve their efficiency, and put talents in a better position.
How much can I increase the productivity and save the cost thank to the RPA?
Pwc(PricewaterhouseCoopers) stated that, after setting up the RPA in their accounting and finance department, the RPA technology can reduce their process cost by about 25% to 40%, including manpower, time and money. The technology saves a lot of resources from the aspect of an enterprise. In addition,the RPA robots do not need to rest,they can run at high speed 24 hours a day automatically.
Study Case- RPA at Telefonica O2
Being the second largest telecom provider in UK, like other big companies and large organizations, Telefonica O2 has a lot of customers. Which means, they have a large-scale of back-office business processes to handle,therefore, they do need a lot of employees to maintain their daily operations. As of 2018, O2 had 25 million customers and has over 450 retail stores and sponsors . In 2012, its U.K.’s revenues were $583million , and it employed 10,280people.
After the implementation of the RPA the outcomes achieved by O2 were satisfied. During April 2015, O2 implemented around 160 RPA software licenses, they process between 400,000 and 500,000 transactions each month, prospecting a three-year return on investment of between 650% and 800%. This implementation did increased their revenue and reduced the back-office headcount by around 20%. As in 2016, their revenues were $1,97 billion,with around 6,600 employees.
In the future, O2 is still planning to continue to automate processes with RPA and hope to increase their RPA volumes to 700,000 per month.
RPA isn’t a new term, it exists in the early 2000s. However, since the technology and researches on RPA is growing rapidly, the RPA technology has powerfully improved and developed during these years than before.
Some top providers in this market:
Uipath: It provides solutions for contact centers and back offices supports attended and unattended RPA. Its market coverage is across geographies, client sizes, industry verticals and business processes.
Blue Prism: A provider who offers solutions for contact centers and back offices.
Automation Anywhere: They provide a a cognitive robotics process automation platform, advance with cognitive bots that learn as they work, and analytics that can change the way you work.
Cognizant: It offers cognitive platforms and products, advisory services.
Importing the robots
It is very hard to predict the pricing of setting up the RPA. It depends on many aspects of your company,including the area you would like to perform on (reports,finance,invoice processing, etc.),the size and the industry your company belongs to, etc.
When basically importing process robots, companies are usually being separated into two status:
The first is a company that has already carried out preliminary trials and is trying to expand this technology, the second is a preliminary assessment of the possibility of exploring process robots. If your organization belongs to the second situation, it is suggested to start with a pilot project (Pilot/Prototype) to let companies become more familiar with the capabilities of the automate process robots.
How might Robotic Process Automation (RPA) evolve in the future?
Even though with the significant growth of the RPA technology during the past two years, the experts are saying that this is still in the early stages. Companies hoped to increase the usage of RPA in their departments. However, before this technology become really common in our workforce , human have to change their role and their minds in this society. People have to treat the robots and communicate with them as if they are human, because after years and years of development, the robots will evolve, it might be hard to even differentiate human and robots.
Morgan, B 2018, ‘THE DANCE OF THE ROBOTS: How to turn data into practicable insight to benefit businesses, stakeholders and individual customers’, Credit Management, pp. 20-21, Business Source Complete, EBSCOhost, viewed 30 May 2018.
Clark, L 2018, ‘PROCESS MINING SHOWS SIEMENS A BETTER WAY: Siemens has turned to process mining to reveal inefficiencies in the way it pays suppliers, organises logistics and runs order-to-cash processes’, Computer Weekly, pp. 17-20, Business Source Complete, EBSCOhost, viewed 31 May 2018.
Lacity, M, & Willcocks, L 2016, ‘Robotic Process Automation at Telefónica O2’, MIS Quarterly Executive, 15, 1, pp. 21-35, Business Source Complete, EBSCOhost, viewed 5 June 2018.
LinkedIn might be the leader in social networking for the professionals, still it doesn’t always show you some reliable informations about the person you are looking for.
“Get email” will always need some informations such as: first name, last name and the company name. So when you get to a profile that doesn’t contain those informations, for example if you find “LinkedIn Member” the tool will be unable to find the email address for you.
So, the rule is simple:
No name on the Linked In profile, No email found with GetEmail.io!
The reasons why Linked In shows “Linked In Member” instead of the real name of the person is: you have a connection degree of more than 2 with that person (you’re not directly connected to that person, neither is a person you’re connected with).
To be clear, say you’re visiting profile P and you want his/her name.
You’ll have his/her name if:
You -(connected to)-> Somebody 1 -(connected to)-> Profile P
Instead of the name of Profile P, you’ll have “LinkedIn Member”, if:
You -(connected to)-> Somebody 1 -(connected to)-> Somebody 2 -(connected to)-> Profile P
Clear enough? I hope so 🙂
If you want to know everyone’s name on Linked In, you might need a paid LinkedIn subscription, which will allow you to see the names of any profile you’re looking for.