Do you already have a LinkedIn profile for your company or your personal brand, but cannot fetch the right results? I get it.
Optimizing the profile and posting content just doesn’t meet the ends. Bagging the right client at the right time can be tricky, but it is not impossible.
LinkedIn doesn’t have an extensive reach as other social media platforms, nor does it have billions of users like Instagram or Facebook. However, over 80% of its profiles are, in one way or another, the decision makers of the company. This is enough to explain the importance of utilizing LinkedIn for your company or yourself!
Now, you might question, as a marketer, or a business owner, how can you generate leads with this information?
And here is why I have curated an extensive yet simple to-do list for you to execute.
Organize it right
You might have had a LinkedIn page for quite some time already. However, have you checked its authenticity? Every media platform has its own personality and you need to tune your brand’s page accordingly. For example, Instagram has an audience that is most inclined towards quality entertainment than learning valuable information.
LinkedIn, on the other hand, is a lot more professional and inclined towards building quality connections. So, create the profile, adjusting to this platform and answering the queries that people usually look for. Rather than blasting your brand’s information, try a people-centric approach where you curate the about section knowing what your audience seeks.
Ensure that you fill up the entire profile with all relevant information and don’t leave any blanks unattended like, filing in your website and email addresses. A complete page gets 30% more weekly views than the ones that aren’t. It also builds trust in the viewer because they now know more about you authentically than gather a similar information elsewhere.
Update the page with the latest links and data so the audience can actively engage with your brand. Since we already know that handling a page differs from managing a profile, do not forget to invite people to follow your page.
Quick Tip: You can also customize it in a way that people will get a notification to follow your page every time you or your staff members make a new connection. Find a new connection using our professional email lookup tool, GetEmail.io.
Focus on connections
Connecting on LinkedIn translates to the number of people you add to your network. Enhancing your connections is very crucial as it helps your overall visibility on the platform. LinkedIn’s algorithm works in such a way that when you like a post on any page, it will also reflect on your activity page too. Thus, allowing the post to reach out to your vast network of connections!
But how to have a quality network? Simple. You email them first!
Prepare a list of potential professionals you wish to associate with and curate an email that piques their interest. It might seem like a long shot at first, but when done right, you will have better and consistent results. Email marketing has a higher rate of return on investment than any other means.
Wondering how to find their email addresses? This is when GetEmail.io comes into play!
GetEmail.io is a professional email lookup tool that is highly competent, cost effective and easy-to-use SaaS application. Many LinkedIn profiles do not have their professional email addresses mentioned. GetEmail.io overcomes this challenge by providing you with email addresses of anyone having a LinkedIn account.
You can download the Chrome extension of this professional email lookup tool and sign in through it to access the tool on LinkedIn. While using the application, GetEmail.io provides a variety of features. Some of which include exporting email addresses to a spreadsheet, creating separate email lists to save the email addresses online, knowing the colleagues of the profile you’re looking at, and many more!
Do you know? Our professional lookup tool also has a Gmail extension to help businesses or specialists search for professional email addresses from their official Gmail account.
Curate engaging feeds
There is enough stress about creating content for various web platforms already. However, posting on social media sites and apps like LinkedIn is rather fruitful for marketers and business owners. Here’s why.
- This application gets over 9 billion content impressions for posts each week.
- It is a more efficient lead-generation platform than Facebook and/or Twitter, 277 percent more efficient.
- Its feed gets 15 times as many impressions as the job openings section does.
As a result, in order to reach a large audience, you must create engaging content.However, ensure that you share industry-relevant information and have an authentic approach towards it. When people recognize your efforts in creating high-quality subjects, you will naturally begin to gain loyal followers.
Another aspect of content curation is to post it with engagement as the ultimate goal. You want people to interact with your brand, don’t you? Then a piece of content that asks the audience’s opinion or stimulates their interest enables communication.
Hashtags help increase brand awareness and drive the right audience to check your posts. Minimal hashtag usage ensures that the post doesn’t go overboard. Videos and polls are a great way to attract the audience and build engagement.
Quick Tip: Invite employees to connect with the brand’s posts to boost your page’s outreach, as it generates twice as much engagement.
Search Engine Optimization
SEO is applicable not only to Google search but also to all other platforms. By following the right strategy, you can easily reach out to your audience by optimizing your page. The bright side of continuously investing in optimization is an increase in traffic, relevance, and engagement.
Here are some tips on how you will quickly reach your target demographic.
- Fill in your page details with relevant content pieces with optimized keywords.
- Ensure to post a few long-form pieces of content to increase the chances of meeting the user’s search intent.
- Provide links related to your brand or company to improve authenticity.
- Search engines love keywords. So, update your “about” section and taglines to align with industry-relevant words.
- Optimal usage of keyword research tools like Google Search Console, Ahrefs, SEMRush, etc.
Make discovering you easy by following an audience-centric approach. How does a person search for specific content? What words do they put into search engines? Do they use email addresses while searching a profile online? Thinking from a customer’s perspective will enable you to tap into high-potential strategies.
Along with consistent textual updates, post and share images, videos, and links to other blogs, to stay current. Ensure that the images used in the display picture and banner are of premium quality. The about section is to-the-point, which clearly explains your brand’s vision, mission, and values while also mentioning in-depth information about the product.
Keep a tab on how your page has been performing by measuring the strategy regularly. One simple way to measure your strategy is by checking the analytics tab of your page on LinkedIn. It shows every detail, right from your posts’ frequency, audience engagement, number of views, number of followers, etc. The graph shows all the ups and downs of your strategy that eventually help in creating fool-proof future plans.
Let’s recap all the things we’ve discussed.
LinkedIn is a massive platform with over 774 million users from all around the world. These staggering statistics illustrate the amount of opportunity and growth a professional can tap into.
Whether you are a young entrepreneur or a veteran subject matter expert, every professional gets a chance to create quality engagement and build a brand.
However, one must be clear about establishing their target audience to help build a profile that aligns with their marketing strategy and audience approach.
When a brand mentions every detail on its LinkedIn page, it enhances its authenticity and credibility.
Concentrate on increasing your connection on this platform to boost the page’s visibility online. Email marketing is one unique way to contact several professionals on this platform.
GetEmail.io is every person’s go-to application as it is a white pages email lookup tool or you can also call it as a professional email lookup tool. You can find anyone’s professional email address within seconds!
Once you standardize the page with relevant information and find potential connections, you can then focus on constructing appealing content that engages the visitors. Building a dialogue with the audience becomes a crucial factor for the overall page’s growth.
Finally, strategize your page with SEO to match the user’s search intent. Do not overuse the keywords, as you might get flagged for malicious activities. Maintain a healthy balance of keywords and their credibility.
Keep track of your strategy’s improvements so you can make changes immediately if things don’t go as expected.
Whether it is search engine optimization, finding email addresses, or enhancing your overall digital marketing strategy, having a clear agenda is crucial to leading you in the right direction of growth.
GetEmail.io is a one-stop professional email lookup tool that answers all your needs for finding potential email addresses. Do give it a try and let me know your experience!